Quebec small business marketing blog

Quebec small business marketing blog: the Social Influence Builder blog collects practical articles on local SEO, online advertising, websites, automation and measurement. Each article answers one real question a Greater Montreal business owner asks.

Websites and Conversion By Social Influence Builder

Bilingual Websites in Québec: One Page per Language, Not a Translate Button

Bilingual websites in Quebec need more than a translate button. Here is how to build a separate page for each language and connect them with hreflang.

Read the article
Online Advertising By Social Influence Builder

Facebook Lookalike Audiences From Your Customer List

Facebook lookalike audiences from your customer list: how to build one from a list you already own, clean it, set audience size and narrow to your trade area.

Read the article
Online Advertising By Social Influence Builder

Local Facebook Ads: Setting a Radius Around a Restaurant

Local Facebook ads for a restaurant: set a targeting radius around one address and tune it for dine-in versus delivery trade areas.

Read the article
Online Advertising By Social Influence Builder

AdWords Ad Extensions: Call, Location and Sitelinks for a Local Business

AdWords Ad Extensions for local businesses: choose useful call, location and sitelink routes, then check the details in your account.

Read the article
SEO By Social Influence Builder

Google Business Profile service-area listings: setting one up with no storefront

Google Business Profile service-area listings: how to set one up when you have no storefront, and the real trade-offs of hiding your business address.

Read the article

Frequently asked questions

What's on the SIB blog?

The blog is organized into seven categories: SEO and local search, online advertising, websites and conversion, automation and CRM, reputation and reviews, measurement and tracking, and search and AI. Each article walks through one real decision for a business in Greater Montreal.

Who writes the blog articles?

Articles are drafted with AI assistance, then checked and published by Marven Salgado, founder of SIB, a marketing agency based in Mascouche that has worked with local businesses across Greater Montreal since 2016. His About page covers his full professional background.

How does the blog search work?

The search bar looks through the titles and content of blog posts only, in the language of the page you're on. Type a keyword, such as a service or platform, to see matching articles. Service pages and case studies aren't included in these results.

Do the articles replace working with the agency?

The blog articles do not replace working with the agency. The articles explain the principles behind each topic, but working with SIB starts with a diagnosis specific to your business, your customers and your call or quote goals. Our service pages describe exactly what each engagement includes, step by step.

Is the blog written for every type of business?

The articles reflect situations SIB's own clients face across many industries: clinics and medical aesthetics, salons, restaurants, home services, merchants and franchises throughout Greater Montreal. Some posts focus on one industry in particular, while others apply to any local business regardless of sector.

Let's talk about your next client

We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.

20 minutes, no obligation, and we'll tell you if it's not a fit.

Book a call