The website system that makes the phone ring

A custom WordPress child theme built for your business, no page builder, fast on mobile and bilingual from day one. Every page is structured to push a visitor toward a call or a booking, with call and form tracking wired in from launch. The proof comes from your own sourced, verifiable results.

  • Custom WordPress child theme
  • No page builder
  • Bilingual FR/EN at launch
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For Greater Montreal business owners, clinics, salons, restaurants and shops, whose website already exists but generates neither calls nor bookings despite the traffic, and who want a site built to convince.

Businesses using this system

  • Chez Coco Esthétique
  • Aimara Traiteur
  • Institut V Esthétique

What this system fixes

  • Your website looks good, but the phone doesn't ring

    A showcase site with no conversion structure keeps visitors looking, never calling. Without a visible phone number on every page, a clear booking button in the header, and a path built step by step toward action, good design earns you nothing. Traffic arrives, reads, compares, then leaves for a competitor whose site makes calling or booking obvious within the first few seconds, instead of making the visitor hunt for how to reach you. Every page without a clear job is a missed chance, repeated on every visit. What the site does with that traffic, once it arrives, decides whether the phone rings.

  • Your website loads too slowly on mobile

    A site built with a page builder adds extra code that slows down rendering, especially on a mobile network. The DF Médico-Esthétique site, built without a page builder, scored 99 on Lighthouse mobile with an LCP of 1.6 seconds, measured at launch on July 25, 2026. A slow site also hurts your Google ranking, which measures mobile speed directly. Mobile speed remains a condition for being found and for being called.

  • Your website only exists in one language

    A Greater Montreal business serves both French speaking and English speaking customers, sometimes in the same week. A half translated site, or one available only in French, closes the door on part of your market before they read your offer. A machine translation plugin isn't enough: the words, headings and calls to action need to be written for each language, page by page. A sloppy English page sends the same message as a closed door.

The expert decides

  • Chooses the conversion structure (call, booking, quote request) that fits your industry and your customers
  • Decides which proof to lead with: a case study, verified reviews, or both together
  • Checks speed, accessibility and mobile rendering before every launch
  • Writes the French and English copy in the words your customers actually use to find you
  • Approves every page before it goes live, so the site stays true to your business
  • Confirms the phone number and booking link work correctly on mobile before launch

AI accelerates

  • Speeds up drafting text variants to test on the pages that matter most
  • Flags pages where visitors leave before contacting you, to prioritize fixes
  • Helps adapt content between French and English, always reviewed by a person before publishing
  • Generates structured data (schema) for every page automatically, without repeated manual work
  • Watches load speed after every update, to catch a regression quickly
  • Compares the new site's speed against the old one after every production deployment

The system building blocks

A child theme built specifically for your business

Every page is a custom PHP file, not a stack of generic blocks copied from one site to another. The result: a site that looks like you, loads fast because it carries no extra code, and stays stable after a WordPress or PHP update. The code belongs to your business, deployed through WP-CLI, with no dependency on a page builder plugin that could disappear or change its pricing overnight. You are never stuck with a tool you don't control. The child theme stays documented, so another team could pick it up if you ever needed that.

A structure built for the call and the booking

The phone number and booking button appear on every page, in the header and above the footer, never hidden behind a menu. Proof, a case study or a verified review, sits exactly where a visitor hesitates, not buried at the bottom where no one reads it. Every section on every page exists for one reason: to move the visitor closer to a call or a booking. Nothing is decorative: every element has a job to do. Even the images are chosen to back up a specific point.

French and English at parity, managed in one system

Every French page has an English twin, with the same structure, the same sections and the same conversion goal. No forgotten machine translation along the way, and no half finished English page: the content is written specifically for each language. French stays at the site root, English lives under /en/, with hreflang tags that tell Google exactly which version to serve. Your French speaking and English speaking customers get the same quality of site, with the same attention to detail in each language.

What the system connects

  • WordPress (child theme, no page builder)
  • WP-CLI (deployment and updates)
  • WhatConverts (call and form tracking)
  • Google Search Console
  • Google Business Profile
  • Cloudflare (cache and performance)

Compare the approaches

Generic page builder siteRecommendedWebsite that converts system
Mobile load speedSlowed down by builder scriptsOptimized, no page builder
Conversion structureButtons and phone number scatteredCall and booking on every page
FR/EN bilingualAutomatic or partial translationFrench and English content at parity
AccessibilityRarely testedTested to WCAG AA
WordPress updatesRisk of breakage with every builder updateWP-CLI compatible, stable over time
Proof shownGeneric or missing testimonialsSourced case studies, linked to their page

Discuss The website system that makes the phone ring

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Your journey

  1. Scope the conversion structure

    We look at your current site, or the lack of one, your direct competitors, and the real path a customer takes when searching for your services on Google or on their phone. We map where the call and booking need to appear on every page, and which proof to lead with for your industry. This scoping avoids building pages you would need to redo once the site is live, and sets the page plan before the first line of code.

    Step 1

  2. Build the child theme

    French and English pages are built in parallel, section by section, with forms and phone numbers wired to call and lead tracking from day one. Nothing goes live without sourced proof: every number shown links back to a verifiable case study. You review every page before it moves to the next step, which avoids last minute back and forth at launch.

    Step 2

  3. Launch, measure and adjust

    The site is tested for mobile speed and accessibility before launch, not after. Once live, we track the real calls and bookings each page generates, to find the ones converting the least and adjust those first. The site keeps evolving with your results, with a monthly review of your most visited pages.

    Step 3, ongoing

Results achieved

Aesthetics & Beauty / Medical aesthetics · Laval, Quebec

Dre Dina Farag, DF Médico-Esthétique

22 (16 unique, 6 repeat) Tracked calls 2026-08-24 (first tracked call) to 2026-09-17 WhatConverts, account 'df-medico', full history (0 leads before 2026-08-24), pulled 2026-09-18 SIB rebuilt the DF Médico-Esthétique site on a custom, bilingual WordPress theme with no page builder, then put it live on infrastructure hosted with OVH behind Cloudflare. Search visibility work started with Google Search Console, then a Google Ads campaign targeting Laval consultations was built, launched and fixed after a delivery problem. An audit run after a month of the campaign led to a clean-up of negative keywords and an adjustment to the ad schedule. Alongside that, SIB put call tracking in place with WhatConverts, added PostHog analytics and shipped a new contact form after discovering the old one never passed enquiries through at all. Aesthetics & Beauty / Medical aesthetics Aesthetics & Beauty · Promenade Fleury, Ahuntsic, Montreal, Quebec

Chez Coco Esthétique

100 / 100 / 100 Lighthouse mobile (accessibility, best practices, SEO) after the redesign, 2026-06-11 Lighthouse mobile, SIB post-fix QA, recorded in the SIB CRM on 2026-06-11 SIB ran an entity-first audit, then shipped a redesign that repositions the clinic as advanced esthetics and replaces unverifiable content with real proof. The same redesign also cleared the site's technical debt. Server monitoring and first-party analytics now provide ongoing visibility, and the site is connected to a blog content pipeline to build topical authority over time. Aesthetics & Beauty Catering / Restaurant · Laval

Aimara Traiteur

+197% Leads Client account data, reported by SIB (study published 2025-02-25) SIB redesigned the quote forms with a simplified multi-step approach and deployed full marketing automation. Intelligent workflows automatically re-engage prospects who abandon the process, with personalized email sequences tailored to the event type. Catering / Restaurant

Starting price

$499 /week

Source: legacy:templates/page-en-pricing.php
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Frequently asked questions

What makes this different from a standard showcase website?

A showcase site displays your business and stops there. This system is built to turn every visit into a call or a booking: a visible phone number on every page, a booking button in the header, sourced proof placed before each point of hesitation, and mobile speed tested before launch.

Why not use a page builder like Elementor or Divi?

A page builder adds dozens of scripts and extra code that slow the site down and often break after a WordPress or third party plugin update. A custom child theme, compatible with WP-CLI, stays fast, stable, and easier to grow with your business, without depending on an external subscription.

Will the site actually be bilingual, not just translated?

Yes. Every French page has an English version, with the same structure and the same conversion goal, written directly for an English speaking reader. French stays at the site root, English lives under /en/, with the correct hreflang tags so Google serves the right language to the right visitor.

How long does building the site take?

The project follows three steps: scoping the conversion structure, building the French and English child theme, then launching and testing the site for speed and accessibility. The exact timeline depends on the number of pages, how much content is already written, and whether images are available: it's confirmed during scoping, before construction begins.

Can my current website be migrated into this system?

Existing content, such as text, images and case studies, can be carried over and restructured into the new child theme. What changes is the architecture: every page is rebuilt with a clear conversion structure, built to push toward a call or a booking from the first visit.

How does the site connect to call and form tracking?

Phone numbers and forms are wired to call and lead tracking from the moment the site launches. You know exactly which pages generate calls and bookings, which pages don't generate enough, and you can adjust those first, based on real data about what works for your customers.

Will the site be fast on mobile?

That is a core goal of the system. Without a page builder and with cache properly configured, the site targets fast mobile loading: at the DF Médico-Esthétique site launch, Lighthouse mobile measured a score of 99 with an LCP of 1.6 seconds, on July 25, 2026.

Who decides the content and structure, you or us?

You stay the final decision maker at every step. We propose the conversion structure and write the French and English content based on your industry, your customers and the proof available, but every page is submitted to you for approval before it goes live, with no surprises at launch time.

Does this system work with Google and AI engines like ChatGPT?

The site includes the structured data (schema) and tags Google needs. Every page also has a plain text version readable by AI tools, so you stay visible when a customer searches for your services through an AI engine like ChatGPT or Perplexity.

Let's talk about your next client

Let's talk about your industry, your call and booking goals, and what it takes to launch your site that converts.

20 minutes, no obligation, and we'll tell you if it's not a fit.

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