Call and Conversion Tracking for Grand Montreal SMBs

Social Influence installs call and conversion tracking for small businesses across Grand Montreal, with WhatConverts wired into every page that can make your phone ring. You finally see which page, which form or which number generated each call and each request.

The tracking works no matter the source: your Google Business Profile, organic search, social media or paid ads. Every contact lands in a dashboard available at any time, with the source clearly shown. Further down, you will see what this tracking uncovered for three clients who had no call tracking before SIB.

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How many potential customers is your phone losing without you knowing?

For most SMBs, the honest answer is that nobody knows. The number on your website, your Google Business Profile and your social accounts all take calls, but nothing tells you which channel actually generated them. You know the phone rings, without ever knowing why it rang at that exact moment.

Your forms are not tracked any better. A mailto link, a basic contact form or a field built into your theme often sends the request straight to an inbox, without ever passing through a system you can check. The request exists, but it counts nowhere, and nobody can say how many of those emails turned into an appointment.

Without this tracking, you cannot answer simple questions: which page makes the phone ring, which call turned into an appointment, how many requests your team missed last week. You run your marketing blind, one channel at a time, never knowing which one deserves your next dollar. A tracking system replaces that guesswork with an exact count, pulled from your own calls and forms.

Direct Pay Solutions

Google clicks from 35 to 72 and impressions from 5,917 to 17,371: first vs latest 28 days

View the case study
35 → 72
Google clicks (web search) 28 days to 2026-06-27 vs 28 days to 2026-09-16 Google Search Console (web search), 28 days 2026-05-31 to 2026-06-27 vs 28 days 2026-08-20 to 2026-09-16, pulled 2026-09-18
5,917 → 17,371
Google impressions (web search) 28 days to 2026-06-27 vs 28 days to 2026-09-16 Google Search Console (web search), same windows, pulled 2026-09-18
91 (70 calls, 21 forms)
Tracked leads (calls and forms) 2026-07-22 (first tracked lead) to 2026-09-17 WhatConverts, account 'dps', full history (0 leads before 2026-07-22), pulled 2026-09-18

What call and conversion tracking covers

The service installs three layers of tracking that connect to each other: calls, forms and bookings, then the dashboards that tie them back to their source. Each layer adds onto your current site, with no full rebuild and no platform change.

Call tracking with dynamic number insertion

WhatConverts assigns a unique phone number to each channel, Google Business Profile, website or paid campaign, and displays it automatically based on where the visitor came from. Every inbound call is recorded, timestamped and matched to the page or channel that generated it. The number your customers see stays the same on the surface; only the tracking behind it changes.

Deliverables

  • Dynamic tracking numbers by channel, by page and by campaign
  • Call recording for quality, training and sales follow-up
  • Attribution of every call to its exact source, down to the channel or keyword
  • A dedicated, verified line for your Google Business Profile

Form and booking tracking

Every contact form, Typeform, call-click or appointment request is tied to a conversion event. A mailto link or a form that sends its data nowhere gets replaced with a system that captures all of it, along with the page it came from and the time of the request.

Deliverables

  • Forms connected to WhatConverts and Google Analytics
  • Conversion events configured on thank-you pages
  • Tracking for call clicks and booking buttons
  • Replacement of fragile, untracked or mailto-based forms

Attribution and clear dashboards

Every call and every form is sorted by source, channel and month in a dashboard you check yourself, without waiting on a report from your agency. The analytics are configured with a consent notice, aligned with Quebec's Law 25 principles, before any data is collected.

Deliverables

  • A WhatConverts dashboard available at any time
  • Monthly reports by channel and request type
  • CRM integration to keep your sales pipeline current
  • Privacy-respecting analytics, configured with a consent notice per Law 25 principles

Three businesses that had no call tracking before SIB

None of these three clients had any system tracking calls or forms before we started. Here is what the tracking captures now, with the exact source behind each number, pulled directly from their WhatConverts and Google Search Console accounts.

Financial services / Payment terminals · Laval, Quebec

Direct Pay Solutions

35 → 72 Google clicks (web search) 28 days to 2026-06-27 vs 28 days to 2026-09-16 Google Search Console (web search), 28 days 2026-05-31 to 2026-06-27 vs 28 days 2026-08-20 to 2026-09-16, pulled 2026-09-18 5,917 → 17,371 Google impressions (web search) Google Search Console (web search), same windows, pulled 2026-09-18 SIB started by rebuilding the site: moving it from a single React and Firebase page to a self-hosted WordPress build on a custom theme, shipped in French at the root and English under /en/. On the SEO side, the work fixed the markup issues flagged in Search Console, added the client's real Google rating to product pages, cleaned up redirects from old URLs, and corrected the head-office address shown across the site to read Laval instead of Montreal. Google Ads search campaigns were built and launched paused, with conversion tracking installed on the thank-you pages. Call and form tracking went live for the first time, and the site's fragile embedded forms were replaced with a more reliable attribution system. SIB also put a permanent block on multilingual plugins after one caused sitewide redirect loops. Financial services / Payment terminals Aesthetics & Beauty / Medical aesthetics · Verdun (Île-des-Sœurs), Montreal, Quebec

Dr Peguy Télusma, GLIF Medical

99 → 187 Google clicks (web search) 28 days to 2026-07-23 vs 28 days to 2026-09-16 Google Search Console (web search), 28 days 2026-06-26 to 2026-07-23 vs 28 days 2026-08-20 to 2026-09-16, pulled 2026-09-18 3 576 → 7 739 Google impressions (web search) Google Search Console (web search), same windows, pulled 2026-09-18 SIB rebuilt GLIF Medical's site as a bilingual WordPress theme, then worked on getting it found: verifying and submitting it to Google, publishing new blog content, cleaning up the existing blog archive, and reaching out for backlinks. Google Ads campaigns were built and filed for the required health-policy exemption, then left paused. Because the clinic only takes bookings through Square, SIB added call tracking and privacy-conscious analytics so every phone inquiry generated by the site could be counted. Aesthetics & Beauty / Medical aesthetics Aesthetics & Beauty / Medical aesthetics · Laval, Quebec

Dre Dina Farag, DF Médico-Esthétique

22 (16 unique, 6 repeat) Tracked calls 2026-08-24 (first tracked call) to 2026-09-17 WhatConverts, account 'df-medico', full history (0 leads before 2026-08-24), pulled 2026-09-18 68 → 84 Google clicks (web search) Google Search Console (web search), 28 days 2026-07-24 to 2026-08-20 vs 28 days 2026-08-20 to 2026-09-16 (one shared day), pulled 2026-09-18 SIB rebuilt the DF Médico-Esthétique site on a custom, bilingual WordPress theme with no page builder, then put it live on infrastructure hosted with OVH behind Cloudflare. Search visibility work started with Google Search Console, then a Google Ads campaign targeting Laval consultations was built, launched and fixed after a delivery problem. An audit run after a month of the campaign led to a clean-up of negative keywords and an adjustment to the ad schedule. Alongside that, SIB put call tracking in place with WhatConverts, added PostHog analytics and shipped a new contact form after discovering the old one never passed enquiries through at all. Aesthetics & Beauty / Medical aesthetics

How we install the tracking

Three steps, from the first audit to the reports you receive every month.

  1. Audit the channels and the blind spots

    We check every phone number displayed, every form and every booking button to find what is not tracked anywhere. At Direct Pay Solutions, GLIF Medical and Dre Dina Farag, no calls were tracked before their first tracked date (WhatConverts, extracted 2026-09-18). We document every blind spot before touching the site.

  2. Install WhatConverts and dynamic numbers

    We configure tracking numbers by channel, call recording, conversion events on forms and thank-you pages, then test every scenario before launch. Nothing goes live until a test call is confirmed in the dashboard.

  3. Connect the dashboards and your CRM

    Data flows into a dashboard you check yourself, with monthly reports and, if you use a CRM, a sync that keeps your pipeline current automatically. You keep full access, without depending on us to read your own numbers.

Want to finally know where your calls come from?

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What you need to know about call and conversion tracking

What is call and conversion tracking?

It is the installation of a system, usually WhatConverts, that assigns a unique number to each marketing channel, records inbound calls and ties every form or booking to its real source. You get a dashboard that answers one question: which channel makes your phone ring.

Does call tracking work without paid advertising?

Yes. The tracking captures calls and forms regardless of their origin: Google Business Profile, organic search, social media or word of mouth. At Direct Pay Solutions, GLIF Medical and Dre Dina Farag, no calls were tracked before installation (WhatConverts, extracted 2026-09-18), with no paid campaign involved.

Does call tracking replace Google Analytics?

No, it complements it. Google Analytics measures traffic and on-site behaviour, but it cannot tell that a phone call happened. WhatConverts captures that call, records it and adds it to your conversion data, for a complete picture of your real demand.

Does call recording comply with Quebec's Law 25?

Yes. Tracking is configured with a consent notice, aligned with Quebec's Law 25 principles, built in at installation rather than added afterward. Every page where a call or a form is tracked shows this notice before any data is collected.

How long does tracking installation take?

The timeline depends on how many channels need to be connected and gets confirmed at the audit. Most of the work happens on our side: configuring numbers, tracking codes and conversion events, not on your availability, and we test every scenario before it goes live.

Can I see calls and forms as they happen?

Yes. Every call and every form appears in the WhatConverts dashboard as soon as it is captured, with a timestamp, a source and, for calls, an audio recording if you turn it on. You do not have to wait for a monthly report to know what is happening.

Will call tracking work with my current website?

In most cases, yes. WhatConverts installs on WordPress, Shopify and most existing platforms without a rebuild. If your current form sends its data nowhere, like a mailto link, we replace it with one that feeds every request into tracking, matched to the page it came from.

Does call tracking connect to my CRM?

Yes, WhatConverts connects to common CRMs so every call and every form feeds directly into your sales pipeline. Your team sees the request, its source and its context, without re-entering any information by hand, which speeds up follow-up and cuts down on missed leads.

How much does call and conversion tracking cost?

Tracking is part of our lead management and CRM mandates, built into the Essentiel package at $349 per week, alongside SEO, Google Ads or marketing automation. Book a call for an exact price based on your channels.

Discover the system

Google Ads, every call traced

Let's talk about tracking for your business

Book a call with our team to see how call and conversion tracking installs on your site, with WhatConverts wired into every channel.

20 minutes, no obligation, and we'll tell you if it's not a fit.

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