Dr. Dina Farag, DF Médico-Esthétique: what was the starting point?
DF Médico-Esthétique needed a website and a local search presence that matched the quality of the clinic, so people in Laval looking for a consultation could find it in French or in English.
What did we find?
The observations below describe the issues found at the start of the work.
Clinics compared side by side
Local searches where visitors compare several clinics side by side. The site had to answer a visitor's first questions on arrival, in the language they searched in.
A bilingual audience
A bilingual audience across Laval and nearby areas. Each language needed its own pages, written to read naturally in French and in English.
A decision built around the consultation
A decision built around the consultation. The site and the campaign had to lead to one clear next step, a consultation request.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Built a custom bilingual website designed around the path to a consultation.
- Wrote the pages in French and in English, each in its own voice.
- Built the site with Quebec Law 25 in mind.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the service pages around what people in Laval search for.
- Strengthened the clinic's presence in local search results.
Google Ads
The tasks linked to this service are detailed below.
- Created a Google Ads campaign for consultations in Laval.
- Matched the ad messaging to the bilingual pages visitors land on.
Lead management
The tasks linked to this service are detailed below.
- Mapped the path from search result to consultation request.
We built a custom bilingual website around the journey of someone looking for a consultation in Laval. We then worked on local search visibility and launched a Google Ads campaign for consultations.
