Call and Conversion Tracking for Grand Montreal SMBs

Call and conversion tracking: Social Influence connects calls and forms to the pages and channels that generated them. Tracking can cover your Google Business Profile, search, social accounts and paid ads. Your team sees the inquiries and their sources in a dashboard, then compares channels before assigning budget.

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Call and conversion tracking, desk with a corded telephone and a closed notebook

Call and conversion tracking: Which clients illustrate this service?

These case studies show the work carried out for named clients.

Call and conversion tracking: how many potential customers is your phone losing without you knowing?

The same phone number may appear on your site, Google Business Profile and social accounts. Without tracking, calls arrive without a clear source. A form that only reaches an inbox has the same problem: it is hard to connect the inquiry to its page and then to an appointment. Call and form tracking helps count inquiries by source and see which received a response. Your team can compare channels using its own data before adjusting the budget.

What call and conversion tracking covers

The service installs three layers of tracking that connect to each other: calls, forms and bookings, then the dashboards that tie them back to their source. Each layer adds onto your current site, with no full rebuild and no platform change.

Call tracking with dynamic number insertion

Call and form tracking assigns a unique phone number to each channel, Google Business Profile, website or paid campaign, and displays it automatically based on where the visitor came from. Every inbound call is recorded, timestamped and matched to the page or channel that generated it. The number your customers see stays the same on the surface; only the tracking behind it changes.

Deliverables

  • Dynamic tracking numbers by channel, by page and by campaign
  • Call recording for quality, training and sales follow-up
  • Attribution of every call to its exact source, down to the channel or keyword
  • A dedicated, verified line for your Google Business Profile

Form and booking tracking

Every contact form, call-click or appointment request is tied to a conversion event. A mailto link or a form that sends its data nowhere gets replaced with a system that captures all of it, along with the page it came from and the time of the request.

Deliverables

  • Forms connected to call and form tracking and Google Analytics
  • Conversion events configured on thank-you pages
  • Tracking for call clicks and booking buttons
  • Replacement of fragile, untracked or mailto-based forms

Attribution and clear dashboards

Every call and every form is sorted by source, channel and month in a dashboard you check yourself, without waiting on a report from your agency. The analytics are configured with a consent notice, aligned with Quebec's Law 25 principles, before any data is collected.

Deliverables

  • A call and form tracking dashboard available at any time
  • Monthly reports by channel and request type
  • CRM integration to keep your sales pipeline current
  • Privacy-respecting analytics, configured with a consent notice per Law 25 principles

How we install the tracking

Three steps, from the first audit to the reports you receive every month.

  1. Audit the channels and the blind spots

    We check every phone number displayed, every form and every booking button to find what is not tracked anywhere. At some client businesses, no calls were tracked before their first tracked date. We document every blind spot before touching the site.

  2. Install call and form tracking and dynamic numbers

    We configure tracking numbers by channel, call recording, conversion events on forms and thank-you pages, then test every scenario before launch. Nothing goes live until a test call is confirmed in the dashboard.

  3. Connect the dashboards and your CRM

    Data flows into a dashboard you check yourself, with monthly reports and, if you use a CRM, a sync that keeps your pipeline current automatically. You keep full access, without depending on us to read your own numbers.

Want to finally know where your calls come from?

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Three businesses that had no call tracking before Social Influence

None of these three clients had any system tracking calls or forms before we started. Here is what the tracking captures now, with the exact source behind each number, pulled directly from their call and form tracking and Google Search Console accounts.

Direct Pay Solutions
Financial services / Payment terminals · Laval, Quebec

Direct Pay Solutions

Financial services / Payment terminals
Dr Peguy Télusma, GLIF Medical
Aesthetics & Beauty / Medical aesthetics · Verdun (Île-des-Sœurs), Montreal, Quebec

Dr Peguy Télusma, GLIF Medical

Aesthetics & Beauty / Medical aesthetics
Dr. Dina Farag, DF Médico-Esthétique
Aesthetics & Beauty / Medical aesthetics · Laval, Quebec

Dr. Dina Farag, DF Médico-Esthétique

Aesthetics & Beauty / Medical aesthetics

The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.

Frequently asked questions about call and conversion tracking

The answers below clarify the service scope and delivery.

What is call and conversion tracking?

It is the installation of a system, usually call and form tracking, that assigns a unique number to each marketing channel, records inbound calls and ties every form or booking to its real source. You get a dashboard that answers one question: which channel makes your phone ring.

Does call tracking work without paid advertising?

Call tracking captures calls and forms without paid advertising. The tracking captures calls and forms regardless of their origin: Google Business Profile, organic search, social media or word of mouth. At some client businesses, no calls were tracked before installation, with no paid campaign involved.

Does call tracking replace Google Analytics?

Call tracking complements Google Analytics by recording phone calls. Google Analytics measures traffic and on-site behaviour, but it cannot tell that a phone call happened. call and form tracking captures that call, records it and adds it to your conversion data, for a complete picture of your real demand.

Does call recording comply with Quebec's Law 25?

Call recording is configured with a consent notice aligned with Quebec Law 25 principles. Tracking is configured with a consent notice, aligned with Quebec's Law 25 principles, built in at installation rather than added afterward. Every page where a call or a form is tracked shows this notice before any data is collected.

How long does tracking installation take?

The timeline depends on how many channels need to be connected and gets confirmed at the audit. Most of the work happens on our side: configuring numbers, tracking codes and conversion events, not on your availability, and we test every scenario before it goes live.

Can I see calls and forms as they happen?

You can see calls and forms in the tracking dashboard as they happen. Every call and every form appears in the call and form tracking dashboard as soon as it is captured, with a timestamp, a source and, for calls, an audio recording if you turn it on. You do not have to wait for a monthly report to know what is happening.

Will call tracking work with my current website?

Call tracking can be installed on an existing WordPress or Shopify website. call and form tracking installs on WordPress, Shopify and most existing platforms without a rebuild. If your current form sends its data nowhere, like a mailto link, we replace it with one that feeds every request into tracking, matched to the page it came from.

Does call tracking connect to my CRM?

Call and form tracking connects to common CRMs so calls and forms enter your sales pipeline. Your team sees the request, its source and its context, without re-entering any information by hand, which speeds up follow-up and cuts down on missed leads.

How much does call and conversion tracking cost?

Tracking is part of our lead management and CRM mandates, built into the Essentiel package at $349 per week, alongside SEO, Google Ads or marketing automation. Book a call for an exact price based on your channels.

The service catalogue and related offers place this work in a complete path.

Google Ads, every call traced

This system combines several actions to support the service described on this page.

View Google Ads, every call traced system

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Let's talk about tracking for your business

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20 minutes, no obligation, and we'll tell you if it's not a fit.

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