Direct Pay Solutions: what was the starting point?
Direct Pay Solutions needed a website that could present its full catalogue and reach merchants searching for a payment terminal, in French or in English.
What did we find?
The observations below describe the issues found at the start of the work.
A catalogue that needs clear pages
A range of terminals and software that called for more than a single page. Each product and service deserves its own page so a merchant can find it and compare options.
Bilingual merchants across Quebec
Merchants across Quebec who search in French as well as in English. French searches for payment terminals needed pages written in French, matching the English ones.
Proof of reliability to show
A company with a real office in Laval and genuine Google reviews. That proof belonged on the product pages, where a merchant decides who to trust with payments.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Rebuilt the site as a bilingual French and English website organised around the product catalogue.
- Set up clear enquiry forms and a booking button beside the call button.
SEO Montreal
The tasks linked to this service are detailed below.
- Ran an onboarding audit and built a bilingual content plan.
- Delivered a full SEO action plan for the site.
- Showed the company's genuine Google reviews on product pages.
Google Ads
The tasks linked to this service are detailed below.
- Built Google Ads search campaigns in French and in English.
- Linked the campaigns to the site's enquiry confirmation pages.
Lead management
The tasks linked to this service are detailed below.
- Set up tracking for calls and forms, so each enquiry has a known source.
- Reviewed the sales pipeline to set follow-up priorities.
We rebuilt the site as a bilingual website organised around the catalogue and delivered a full SEO action plan. We also built Google Ads search campaigns in French and English and set up enquiry tracking.
