Audience strategy
We structure audiences around your offer, customers and service area. Each segment serves a campaign objective.
Meta ads for Facebook and Instagram, the system behind every campaign
Meta ads for Facebook and Instagram: we turn your campaign audience into a measurable path from first impression to form, call or purchase. Audience strategy, creative direction, retargeting and conversion tracking are prepared together, then adjusted using the signals available in your own accounts.
- Meta Ads
- Conversion tracking
For Greater Montreal SMBs with a clear offer who want to reach a local audience with placement-aware creative and readable tracking of the enquiries their campaigns generate.
Meta ads for Facebook and Instagram system: businesses that have used it
The named clients below link to published case studies where available.
What this system fixes
This system addresses the obstacles described in the following points.
Your audience is too broad or too narrow
A broad audience may miss buyers; one narrowed too far lacks volume. We test segments against your offer.
Your creative is not earning attention
An ad must explain the offer quickly. We test copy, visuals and formats for each placement.
You see interactions, but not the full path
Clicks alone do not show inquiries. We connect available conversion events to the campaign goal.
The expert decides
Human decisions cover the items listed below.
- Chooses the campaign goal, offer and segments to test with you
- Reviews the message, creative and targeting limits before launch
- Interprets incoming enquiries in the context of your business
- Decides which variants to keep, adjust or remove with you
AI accelerates
Assisted tasks are limited to the items listed below.
- Groups campaign signals so comparisons are easier to review
- Helps prepare copy and hook variants for an expert to review
- Flags changes in cost or volume that need attention
- Organizes retargeting audiences around observed actions
The system building blocks
The following modules make up the system mechanism.
Creative and messaging by placement
We prepare copy and visuals for the intended customer path and placement.
Retargeting and conversion tracking
Visits and interactions can inform a follow-up message. We configure and test Meta Pixel and Conversions API when access allows.
What the system connects
The tools below connect to the functions described for this system.
Meta AdsCampaigns and ad placements
FacebookSocial delivery and audiences
InstagramReels, Stories and social placements- Meta PixelWebsite conversion events
- Conversions APIConversion signals sent directly to Meta
- Call and form trackingAttributed calls and forms
Your journey
Delivery follows the phases shown in this path.
- 01Step 1
Audit and strategy
We review your offer, customers and existing campaigns to choose audiences to test.
- 02Step 2
Creative and setup
We prepare ads and conversion events, then test tracking before launch.
- 03Step 3
Launch and testing
We launch variants by audience, creative and placement and compare the available signals.
- 04Ongoing
Ongoing optimization
We adjust audiences, messages and bids based on measured inquiries. Reports explain each change.
Case studies
These case studies document published work for named clients.
Fitness / Training · Repentigny
Bio3Fitness
Fitness / Training
Aesthetics & Beauty · Laval
Esthétique Alia Elle
Aesthetics & Beauty
Aesthetics & Beauty / Spa · Mascouche
Santé & Beauté Luxury
Aesthetics & Beauty / SpaThe figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.
Starting price
$200 /week
Source: Social Influence pricing page, single-channel advertising.Meta ads for Facebook and Instagram system: complementary systems
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See this systemFrequently asked questions
The answers below clarify the system scope and operation.
Which businesses can use this system?
Shops, restaurants, clinics and salons can use Meta ads when their offer and customers fit the platforms.
What does Meta ads management include?
Management covers audiences, ads, creative, testing and tracking within the agreed scope.
Is ad spend included?
No. Single-channel management starts at $200 per week; platform spend is separate.
How do you measure conversions?
We configure available events and connect tracked calls or forms to campaigns in your accounts.
Can I start with one platform?
Yes. Facebook and Instagram can be handled together or separately according to your goal.
Ready to discuss this system?
A call helps determine how its modules apply to your business.
Book a call