Losing leads without follow-up: a customer calls after hours, or fills out your contact form on a Sunday night, and nobody calls back. Your ads, your Google listing and your site already generate calls and requests. At Social Influence, we install the follow-up system that is missing, for SMBs across Greater Montreal, Laval, the North Shore and the South Shore that are losing potential customers without even knowing it.
Losing leads is not a bad-prospect problem. It is a missing follow-up problem, and you can measure and fix it.
The common belief among SMB owners is that lost leads were weak prospects, not really interested, or just browsing. Often, these requests are never called back, never followed up, or land in a form that never actually reached a monitored inbox, sometimes for months before anyone notices the pattern.
A missed call after hours, a quote request buried among other emails, or a follow-up that depends entirely on one person’s memory: these are gaps in the system, not signs the prospect was not serious. A contact form can even look like it works on the site while never actually delivering the requests it receives, a technical issue no owner can see without checking directly, and one that can go unnoticed for months if nobody ever tests it end to end, costing bookings the entire time it stays broken.
The good news: unlike prospect quality, what happens after the click or the call is measurable and fixable. A system that tracks calls and forms, paired with automatic follow-up, catches requests that would otherwise disappear before anyone notices, and it gives you a real number to check each week instead of a feeling about how things are going.
A Google Ads campaign or a well-kept Google Business Profile brings calls and forms to your door. Without tracking those calls and forms, without automatic follow-up and without an up-to-date CRM, part of what you pay to attract customers disappears before it ever reaches a confirmed appointment. Closing that gap does not require replacing your advertising, only adding the tracking and follow-up layer that was never built alongside it in the first place.
Dr. Dina Farag runs a client business, an injectables clinic in Laval that also serves Montreal and the North Shore. Before Social Influence, no call or request had ever been tracked: the clinic had no data on where its potential patients came from.
Auditing the site, Social Influence found that the contact form was a simple mailto link, never transmitting a request to any tracking tool. Potential patients filled it out believing they had reached the clinic, and every request sent through that link stayed invisible, with no notification ever reaching the team and no record of how many messages had gone unanswered.
Social Influence replaced that form with a working bilingual contact form, set up call tracking with call and form tracking on a dedicated line, and added analytics tracking booking and call clicks. Since launch, calls have been tracked since launch, calls the clinic could not previously attribute.
The form displayed normally and the button worked: nothing showed that it never actually transmitted the request to anyone. An audit that tests every channel, rather than simply checking that it exists on the page, would have caught the problem earlier.
View the case study: Dr. Dina Farag, DF Médico-EsthétiqueThe changes below describe possible actions for this problem.
We install tracking such as call and form tracking on your main line and every form on the site. Each request is logged with its real source instead of guessing where customers actually come from. That tracking covers chat requests too, when that channel is in place, without asking your team to change how they work day to day, and it starts logging from the moment it goes live, with no manual entry required.
We connect automation that answers or routes the request the moment it arrives, day or night, instead of waiting for someone on the team to notice it. The request enters a defined process instead of depending on whoever happened to answer that day, with a record of every follow-up sent and when it went out, so nothing depends on a single person remembering to act, even during vacations or a busy shift.
A call button dialing the wrong number, or a form that looks fine while never transmitting requests, costs customers without anyone knowing. We test every channel, calls, forms, online booking, to confirm it delivers the request rather than just displaying correctly on the page, a test that has already caught a completely silent form for one client before it cost any more leads than it already had.
The work progresses through the steps described below.
We audit your current channels, phone, site forms and chat, to find exactly where requests are slipping through before fixing anything. That audit includes testing every form directly, not just reading the page code, and a record of your current response times as a starting point to measure against once the fixes are live.
We install call and form tracking, connect your CRM, and set up automatic follow-up for requests that go unanswered by a human within the timeframe you set. Every step gets documented, so you know exactly what changed and when, with no grey area for your team about who owns which part of the process going forward from launch.
We monitor how many requests are captured and followed up each month, with a real number instead of a guess, to adjust what still is not converting. You get a clear report instead of waiting on a quarterly summary to know where your follow-up stands, showing which channels are performing and which still need adjusting month over month, so nothing sits unresolved for long stretches at a time without anyone noticing.
Request your free lead follow-up audit, no obligation.
Book a callThese case studies document published work for named clients.
The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.
The points below explain how Social Influence handles this kind of situation.
Aimara Traiteur reduced form abandonment after the follow-up process was improved. Bain Magique Montreal shortened response time after its follow-up process was improved. a client business had no call or form tracking before Social Influence. After tracking went live, the team could see which pages and channels generated enquiries and follow up with a clearer record.
We work with call and form tracking, your CRM and custom automations, in French and English. That's for SMBs across Greater Montreal, Laval, the North Shore and the South Shore, without a generic strategy imported from elsewhere. We work with whatever booking tool you already use, whether that is Square, Jane App or another system, instead of forcing a new one on you and your team to learn from scratch during a busy season.
This system is built for clinics, salons, restaurants and home services that already generate calls or form submissions, but lose part of them to missing follow-up. If you are starting from zero with no incoming requests at all, another system in our stack, built to generate calls and visits rather than follow up on them, fits you better than this one at this stage of your business and growth.
The answers below clarify the options for this situation.
Your ads and Google listing generate calls and forms, but if nothing captures, tracks or follows up on them quickly, those requests get lost after the click. What matters most is what happens once the request reaches your business, including evenings and busy hours when nobody can pick up.
We install call and form tracking to measure exactly how many requests arrive, how many get a response, and how fast after they land. Without that tracking, most owners are guessing: they do not actually know how many potential customers slip away each week, or at which step of the process it happens, on which channel.
Automation does not replace a real person on the phone. It captures and routes the request immediately, day or night, so it never gets lost before someone on your team can handle it directly. It speeds up and makes follow-up reliable, it does not replace the real conversation with your customer when that conversation matters most to closing the sale.
Call and form tracking goes live within the timeframe you set. Automatic follow-up starts catching requests as soon as it is active, with a monthly report showing how many leads were previously slipping away without anyone knowing, instead of a vague promise about timing that you have no independent way to verify yourself.
Your current booking system can connect to call and form tracking. We connect call and form tracking to your existing system, whether bookings run through Square, Jane App or another booking tool, so every request generated by your site or ads gets counted, no matter where the booking itself closes afterward or which platform your front desk already uses every day.
Social Influence plans start at $200 a week for advertising only, $349 for one core service and $499 for two or three combined services. The exact price depends on the channels you choose and the scope, and ad spend is billed separately by the platforms. See our pricing plans for what each plan includes.
Tracking adapts to the real channels your industry uses. We have fixed this for a catering business, a home renovation company and a payment terminal provider in Laval and Montreal. Tracking adapts to the real channels your industry uses, calls, forms or online booking, not a generic template reused for every client we take on regardless of sector or business size.
We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.
20 minutes, no obligation, and we'll tell you if it's not a fit.
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