Google Ads, every call traced

Google Ads every call traced system: your Google Ads campaigns are managed and connected to call and form tracking. Every call and form submission gets attributed to the ad, keyword and campaign that produced it.

  • Google Ads
  • call and form tracking
  • Call tracking
  • Campaign attribution
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For Grand Montréal businesses already paying for Google clicks who want to know how many of those clicks turn into real calls and forms.

Google Ads every call traced system, desk with a handset resting in its cradle and a closed notebook

Google Ads every call traced system: businesses that have used it

The named clients below link to published case studies where available.

  • Bain Magique Montréal
  • Aimara Traiteur
  • Institut V Esthétique
  • Neu Clinic Toronto
  • Le590 Condos Locatifs

What this system fixes

This system addresses the obstacles described in the following points.

  • You pay for Google clicks, but nothing tells you how many turn into real calls

    Without call tracking, you have no way to know how many of your Google Ads clicks produce a real call. You watch the budget spend, without knowing what it returns.

  • Your Google Ads reports stop at the click

    The form submitted or the call that follows is never linked back to the campaign, keyword or ad that triggered it. The rest of the customer's path stays invisible.

  • Your team can't tell who called or why

    Without a recording or transcript, no one can confirm whether a call counted as a lead ever turned into a booked appointment or a sale.

The expert decides

Human decisions cover the items listed below.

  • Our Google Ads specialist structures your campaigns, picks the keywords and sets bids based on your real calls.
  • A person reviews a sample of calls every month to confirm the leads being counted are real prospects, and to filter out wrong numbers or internal calls.
  • We decide with you which campaigns to cut or scale, based on the real cost per call for each one.

AI accelerates

Assisted tasks are limited to the items listed below.

  • call and form tracking automatically attributes every call and form to the campaign, keyword and ad it came from, within seconds.
  • Google Ads smart bidding adjusts continuously by device, time of day and the visitor's location.
  • Automatically generated call transcripts let you find a specific call without listening to the whole recording.

The system building blocks

The following modules make up the system mechanism.

Call tracking with dynamic numbers

call and form tracking shows a different phone number depending on where the visitor came from, a Google Ads ad, organic search or social media, so you know exactly which source drove each call. The number swaps automatically by page and active campaign, so you never manage multiple phone lines or train staff on a new system.

desk with a handset resting in its cradle and a closed notebook

Forms linked to their source campaign

Every form submitted on your site is linked to the campaign, keyword and device that generated it, with an automatic alert sent to your team. The visitor's history, pages viewed and source campaign, travels with each submission to give context before the first contact.

clean desk with a closed laptop and blank index cards

Campaigns adjusted to real calls

Bids and budget shift toward the keywords and ads that produce calls that turn into customers. Keywords that generate plenty of clicks but few calls get less budget, in favor of the ones that fill your schedule.

desk with a row of small wooden blocks lined up

What the system connects

The tools below connect to the functions described for this system.

  • Call and form tracking
  • CRM and lead tracking

Your journey

Delivery follows the phases shown in this path.

  1. 01

    Setup

    We connect call and form tracking to your Google Ads account, install call and form tracking, and confirm every source is correctly identified.

    Step 1
  2. 02

    Launch

    Your campaigns get adjusted with the new call data: keywords cut or reinforced based on what produces real calls, not just clicks.

    Step 2
  3. 03

    Ongoing optimization

    Bids and budget shift toward the campaigns producing the most calls at the lowest cost, with a detailed report.

    Based on call volume

Case studies

These case studies document published work for named clients.

The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.

Starting price

$200 /week

Source: Social Influence pricing page, Pub Express plan (managed Google Ads, no contract).
View pricing

Frequently asked questions

The answers below clarify the system scope and operation.

What is Google Ads call tracking?

It links every incoming call to the campaign, keyword and ad that generated it, using a tracking number assigned to each traffic source. You finally see how many of your Google Ads clicks actually turn into real calls, instead of guessing from clicks and impressions alone.

How does call and form tracking connect to my Google Ads campaigns?

call and form tracking assigns a unique tracking number to your Google Ads visitors. When they call or submit a form, that data flows back into your Google Ads account automatically, so bidding gets optimized around real calls and leads instead of raw click volume alone.

Can I see who called and from which ad?

Every call shows the caller's number, the call duration and a recording, along with the ad, keyword and device that led to it. You can listen to the call or read its transcript directly in the call and form tracking dashboard, without leaving your account.

Does form tracking work too?

Every form submitted on your site is linked to the campaign, keyword and device that generated it, the same way a call is. An automatic alert goes to your team as soon as it arrives, so someone can follow up while the lead is still interested.

How much does Google Ads management with call tracking cost?

Social Influence plans start at $200 a week for advertising only, $349 for one core service and $499 for two or three combined services. The exact price depends on the channels you choose and the scope, and ad spend is billed separately by the platforms. See our pricing plans for what each plan includes.

Do I need to change my phone number for call tracking?

Call and form tracking dynamically inserts a tracking number that changes based on the visitor's source, a Google Ads ad, organic search or social media, and that number automatically forwards to your existing line. Your main number stays the same everywhere else, on your site, your ads and your Google Maps listing.

Does call tracking respect privacy?

Incoming calls can be recorded for quality and attribution purposes, with a notice played automatically at the start of each call before anything is captured. Your customers are informed before recording begins, in line with the principles of Québec's Law 25 on personal information protection.

How long before I see results?

Call and form tracking is active as soon as setup is complete, so the data starts building right away. The first campaign adjustments based on real calls land once enough call data has built up, depending on your campaign's call volume.

Does this work for a clinic or medical practice?

A client business can use this system to connect each request to its source. No medical information or patient records appear in the call or form reports.

Ready to discuss this system?

A call helps determine how its modules apply to your business.

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Let's talk about your next client

We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.

20 minutes, no obligation, and we'll tell you if it's not a fit.

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