Le590 Condos Locatifs: what was the starting point?
Le590 Condos Locatifs needed more visit requests from prospective tenants in the Repentigny area, in a market where several rental projects compete.
What did we find?
The observations below describe the issues found at the start of the work.
A site built for visit requests
Prospective tenants needed a showcase site that makes the next step, requesting a visit, obvious. A renter comparing projects decides quickly, so the site had to answer the first questions on arrival.
Advertising focused on Repentigny
The audience that matters lives in and around Repentigny. Ads aimed at that area reach people who can realistically choose the condo.
Follow-up after first contact
Interested prospects need a clear follow-up path after their first message. A prompt reply keeps an interested renter from drifting to another project.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Built a showcase website around the path to a visit request.
- Structured the pages around the questions renters ask first.
Google Ads
The tasks linked to this service are detailed below.
- Launched Google Ads campaigns aimed at the Repentigny area.
- Matched ad messages to the pages visitors land on.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Ran Facebook and Instagram campaigns targeted to the Repentigny area.
- Aligned the messages with the project's showcase website.
Marketing automation
The tasks linked to this service are detailed below.
- Set up follow-up for prospects after their first contact.
- Organised the path from enquiry to a scheduled visit.
We built a showcase website around the visit request and ran geographically targeted ads. We then organised prospect follow-up so interest could turn into scheduled visits.
