La Toxica: what was the starting point?
La Toxica had strong word of mouth and wanted to make it visible in Google search, so new diners could find the restaurant and book.
What did we find?
The observations below describe the issues found at the start of the work.
Word of mouth to make visible
The restaurant's reputation had grown mostly offline, among its existing regulars. New diners choose based on what they see online, so that goodwill needed to show up in Google.
Google listing and reviews
The Google listing and its reviews are the first look a new diner takes at a restaurant. A complete listing and well-handled reviews build trust and support the restaurant's place in local search.
Birria as the signature
Birria is the dish La Toxica's customers already love most. Building the message around it gave a clear point of difference in a crowded Montreal dining scene.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Designed and maintain La Toxica's bilingual website on a custom theme.
- Prepared a site redesign covering the menu, both locations, catering, reservations and blog.
SEO Montreal
The tasks linked to this service are detailed below.
- Wrote a guide for responding to Google reviews in French, English and Spanish.
- Audited the blog content and planned how its tacos, birria and Montreal topics fit together.
Google Ads
The tasks linked to this service are detailed below.
- Manage the restaurant's Google Ads campaigns.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Manage the restaurant's Facebook and Instagram advertising.
Call tracking
The tasks linked to this service are detailed below.
- Set up measurement of calls and enquiries on the French and English pages.
- Installed website visit measurement dedicated to the restaurant.
We support La Toxica on its website, local search, and Google, Facebook and Instagram advertising. We also measure where its calls and enquiries come from.
