Marketing systems for small businesses: six systems for Greater Montreal

Marketing systems for small businesses: each Social Influence system fixes one specific problem. Calls that don't come in, ads that don't convert on Google, Facebook or Instagram, a website that doesn't sell, requests that go unanswered, or visibility that's missing on Google and AI search engines, each has its own dedicated system. Pick the system that matches your situation, or combine them.

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For shops, clinics, restaurants and service businesses in Greater Montreal that want more calls, bookings or quote requests, measured in your own accounts.

Marketing systems for small businesses, desk with a row of small wooden blocks lined up

Marketing systems for small businesses: businesses that have used it

The named clients below link to published case studies where available.

  • Direct Pay Solutions
  • Chez Coco Esthétique
  • La Toxica
  • Dr. Dina Farag, DF Médico-Esthétique

What this system fixes

This system addresses the obstacles described in the following points.

  • You don't show up when someone looks for you

    An incomplete Google Business Profile, a poorly structured website, or no presence in AI search answers, and the customer goes to the competitor who shows up first.

  • You don't know which action brings in a customer

    Google Ads campaigns run and visitors land on the site, but without call and form tracking there's no way to know what's actually paying off.

  • Requests come in, nobody calls back in time

    A form filled out at 10pm or a missed call on a Friday, without automation or follow-up, that request simply disappears.

The expert decides

Human decisions cover the items listed below.

  • Picks the system or systems that fit your situation, budget and sector
  • Sets up call and form tracking in call and form tracking
  • Writes the pages, listings and FAQ answers
  • Adjusts the strategy every month based on results in your own accounts

AI accelerates

Assisted tasks are limited to the items listed below.

  • Prioritizes the keywords and ad slots with the strongest potential
  • Drafts a first version of content that the expert corrects and approves
  • Monitors Google rankings and mentions in AI search engines
  • Flags requests that have been waiting too long for a reply

The system building blocks

The following modules make up the system mechanism.

Start with your most expensive problem

If the phone isn't ringing, start with More calls from Google Maps or Found on Google, cited by AI. If traffic exists but doesn't convert, start with The site that makes the phone ring or Google Ads, every call traced.

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A system doesn't replace follow-up

No lead left behind connects your other systems: it captures what SEO, your Google Business Profile and your ads generate, so no request goes unanswered.

desk with a closed wooden card-index box

Combine systems once one isn't enough

A client business now runs both call tracking and Google visibility together, with results measured in its own call and form tracking account and in Google Search Console.

desk with a handset resting in its cradle and a closed notebook

What the system connects

The tools below connect to the functions described for this system.

Your journey

Delivery follows the phases shown in this path.

  1. 01

    Diagnosis

    We look at your Google Business Profile, your site, your campaigns and your current tracking, then identify the system that fixes your most expensive problem first.

    Step 1
  2. 02

    Setup

    Call and form tracking gets configured, your Google Business Profile or website gets adjusted, and campaigns launch or get fixed depending on the system chosen.

    Step 2
  3. 03

    Ongoing optimization

    Every month the strategy is adjusted based on calls, forms and rankings actually measured in your accounts, not assumptions.

    Ongoing

Case studies

These case studies document published work for named clients.

The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.

Starting price

$200 /week

Source: Social Influence pricing page
View pricing

Frequently asked questions

The answers below clarify the system scope and operation.

Which system should I pick first?

Start with the problem costing you the most right now. If the phone isn't ringing from Google Maps, start with More calls from Google Maps. If your site gets traffic but doesn't convert, start with the site that makes the phone ring. A brief call is enough to find the priority.

Can I combine several systems?

Call tracking and Google visibility can run together, measured in the client business’s own accounts.

Is there a long-term contract?

Every system runs month to month, with no long-term contract. You can adjust or stop a system at any time.

How does call and form tracking work?

Every call and every form submitted on your site runs through call and form tracking, which records the exact source, the campaign, keyword or page that generated the request. You see in your own account which marketing actions actually bring in customers, beyond raw click counts.

Does the AI visibility system replace traditional SEO?

The AI visibility system builds on traditional SEO, structured content, Google Business Profile and site authority so ChatGPT, Perplexity and Google AI can cite your business directly in their answers.

How much does a system cost?

Social Influence plans start at $200 a week for advertising only, $349 for one core service and $499 for two or three combined services. The exact price depends on the channels you choose and the scope, and ad spend is billed separately by the platforms. See our pricing plans for what each plan includes.

Do your systems work for my industry?

Our clients span restaurants, aesthetics and medical aesthetics, financial services, renovation, and local shops. Each system adapts to the sector: a client business in financial services, and Chez Coco Esthétique run different combinations depending on their goals.

What happens after the call?

After the call, we look at your Google Business Profile, your website and your current campaigns, then recommend the system that fixes your most expensive problem first, with a clear price and no jargon. No obligation: you decide afterward whether you want to move ahead.

Does a system replace a full agency?

A system is a full agency, just focused on one specific goal instead of a list of tasks. You get the strategy, the execution and the tracking for one problem, without paying for services you don't use.

Ready to discuss this system?

A call helps determine how its modules apply to your business.

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Let's talk about your next client

Book a brief call. We look at your situation and tell you which system fixes your most expensive problem first.

20 minutes, no obligation, and we'll tell you if it's not a fit.

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