Dr. Dina Farag, DF Médico-Esthétique: a bilingual website and local visibility in Laval
Dr. Dina Farag, DF Médico-Esthétique
View the case studyMedical Aesthetics Marketing in Quebec
Medical aesthetics marketing: a clinic sells medical trust, not a discount. We build the website, local search presence and Google Ads campaigns for physician-led clinics, following the Collège des médecins du Québec's advertising rules, and we track every call.
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A published client study shows work completed. Dr. Dina Farag, DF Médico-Esthétique — View the case study
Medical Aesthetics Marketing: what shapes this market?
The realities of this industry shape targeting, messaging and how marketing work is measured.
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Trust matters more than price
A patient considering a treatment under medical supervision weighs the physicians' reputation before the price, often after reading the clinic's Google listing, website and reviews over several days. The site has to show who practises, where, and under what supervision.
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Advertising is regulated by the Collège des médecins
No result guarantees, and no before-and-after presented as a promise. For some health-related ads, Google also requires its own certification before a campaign can run. Ignoring these rules risks a complaint and the trust of patients who can spot a promise that sounds too good.
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Booking often happens off the site
The booking frequently goes through Jane App, Square or Fresha, not a form on the site. Without call tracking on the clinic's line, nobody knows which search, ad or page made the phone ring, and every advertising dollar is spent blind.
Which issues do we examine?
The issues described here are what we examine before choosing the work to do.
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A contact form that never delivers the request
A mailto link on the contact page looks like it works, but the enquiry never reaches a monitored inbox, and nobody knows how many were lost. We replace it with a bilingual form wired to real tracking.
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A Google Ads campaign without the health exemption
Without the exemption Google requires for health-related ads, or with keywords, scheduling or a cost-per-click ceiling set wrong, a clinic's campaign can get no impressions on launch day. An audit after the first month catches what was missing.
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Domain authority too thin to rank
A newer clinic starts with few inbound links, and Google can skip service pages that are already written. Without link outreach, the right Google Business category and confirmed indexing in Search Console, those pages stay invisible.
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Guarantees, before-and-afters and published prices
Result guarantees and unqualified before-and-after pairs expose a clinic to a complaint with the Collège. As a precaution, Social Influence also removes published treatment prices, and puts real Google reviews and verified practitioner bios in their place.
How do we proceed in four moves?
The actions below connect this industry’s needs to the services we can provide.
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A compliant, bilingual site with no forbidden claims
We rebuild the site on a custom WordPress theme in French and English, following the Collège's advertising rules, with structured data and a contact form that routes every enquiry to a tracked tool.
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Local search work that builds authority
We submit the site to Google Search Console, fix indexing on existing service pages, reach out for backlinks and confirm the right primary category on the Google Business Profile.
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Compliant Google Ads campaigns, exemption filed
We build search campaigns around the clinic's consultations, file the health exemption Google requires and fix delivery blocks. Ad spend is billed by Google directly to the clinic, never folded into Social Influence's management fee.
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Call tracking that guides the ad budget
Whether bookings run through Jane App, Square or another tool, we track every call on the clinic's line, complying with Quebec's Law 25, and the next ad budget is set from those numbers.
Medical Aesthetics Marketing: which services can we activate?
These services correspond to the actions described for this industry.
For this industry, explore Web design and SEO Montreal.
Web design
Website design by Social Influence creates fast, clear WordPress websites for Montreal SMBs that are built around conversion rate optimization, not just visual appeal.
SEO Montreal
Montreal SEO is the local search service Social Influence uses to help small businesses make their services easier to find in organic search and on Google Maps.
Google Ads
Google Ads Montreal: campaigns by Social Influence connect Montreal SMBs with buyers who are actively searching for their products and services, turning ad spend into qualified leads.
Lead management
Lead management and CRM by Social Influence sets up the systems Montreal businesses need to capture, track, nurture and close leads without anything falling through the cracks.
What does a case study in this industry show?
This study shows work completed for a client in this industry, with results published only when verified.
The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.
We say no to the claims the Collège des médecins forbids, and measure every tracked call instead, across all sources.
Which questions come up often?
These answers explain how the work can address questions from this industry.
Is digital marketing allowed for a medical aesthetics clinic in Quebec?
Digital marketing for a medical aesthetics clinic is allowed in Quebec when it follows the Collège des médecins du Québec's advertising rules: no result guarantees or before-and-after presented as a promise. Social Influence also applies its own policy of not publishing medical treatment prices online, as a precaution. We build the site and campaigns around those rules and document decisions that touch compliance.
How much does marketing cost for a medical aesthetics clinic?
The Pub Express plan starts at $200 per week before tax (GST/QST), for managing one advertising platform; ad spend itself is separate. It then depends on the channels and ad volume you want, which we work out case by case against your goals. We never publish treatment prices here, that's the clinic's call, not Social Influence's, and the Collège des médecins regulates it separately.
What happens with call tracking if bookings go through Jane App or Square?
We install call tracking directly on the clinic's phone line, regardless of which booking tool runs behind the scenes. Every inbound call is recorded and tied to its source, giving a real measurement even when the booking itself happens somewhere other than the site, without ever capturing the content of the call, only where it came from.
How long before a medical aesthetics clinic sees results?
A well-configured Google Ads campaign can generate calls within weeks, once the health exemption is filed and delivery is confirmed. Local search takes longer, often several months, because it depends on domain authority and the backlinks already in place, both of which build up gradually rather than overnight, even with a strong site. An audit run after the first month of delivery exists exactly to fix that before more budget gets wasted.
Can a medical clinic's site show before-and-after photos?
Only with care, and never as a guarantee of results. The Collège des médecins regulates this content closely, along with the word "guaranteed" specifically. We favour verifiable proof instead: real Google reviews, real practitioner bios, and tracked call data that doesn't depend on a visual promise and holds up better to scrutiny.
Does medical clinic marketing fit a non-medical esthetics business too?
Medical clinic marketing does not fit a non-medical esthetics business in the same way. An advanced esthetics business like Chez Coco Esthétique, in Ahuntsic, isn't bound by the same advertising rules as a physician-led clinic, and its marketing can speak more freely about its treatments. Without direct medical supervision, our spa and salon page is the better fit for your sector and its own rules.
How can you plan the next step for your industry?
A call lets us discuss your situation and the services relevant to your business.
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