Chez Coco Esthétique: what was the starting point?
Chez Coco Esthétique wanted a website that matched its positioning as an advanced esthetics clinic, and a stronger presence in local searches across Ahuntsic and nearby neighbourhoods.
What did we find?
The observations below describe the issues found at the start of the work.
Positioning as advanced esthetics
A clinic positioned as advanced esthetics, with a site that needed to say so clearly. Visitors comparing clinics decide quickly, so the wording and imagery had to match the level of care.
Local content for nearby searches
Local searches that reward pages written for the neighbourhood and its common questions. Pages that answer those questions in plain words give a nearby searcher a reason to choose the clinic.
Trust built on real proof
For an esthetic treatment, trust rests on real photos and genuine reviews. Seeing the clinic as it is reassures a visitor before the first appointment.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Redesigned the site around the clinic's advanced esthetics positioning.
- Replaced generic imagery with real photos of the clinic and a link to its Google reviews.
- Softened wording so every claim stays accurate and measured.
SEO Montreal
The tasks linked to this service are detailed below.
- Ran an entity-first SEO audit and applied its recommendations.
- Connected the site to a blog process where the owner reviews drafts before publication.
We ran an entity-first SEO audit, then redesigned the website to position the clinic as advanced esthetics. We added a steady content process so local visibility can grow over time.
