C'esthétique: what was the starting point?
C'esthétique wanted to grow its visibility in Terrebonne and turn more online visits into appointment requests, with an active social presence.
What did we find?
The observations below describe the issues found at the start of the work.
Local visibility to build
Local searches where people in Terrebonne discover an esthetics clinic. The more the clinic shows up in those searches, the more people know it before they choose.
A site that leads to action
A website to steer toward the appointment request. Each visitor should see clearly how to move from interest to getting in touch.
A steady social presence
Social media that need consistency to stay in touch with clients. A regular presence keeps the clinic visible to people who are interested.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the service pages around what people in Terrebonne search for.
- Optimised the website to guide visitors toward an appointment request.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Supported the clinic's presence on Facebook and Instagram.
- Published content that reflects the care offered at the clinic.
Marketing automation
The tasks linked to this service are detailed below.
- Scheduled social posts on a regular rhythm.
- Organised the follow-up of appointment requests.
We worked on local visibility and the website to lead toward the appointment request. We also supported the clinic's social presence.
