Institut V Esthétique: what was the starting point?
Institut V Esthétique wanted a digital presence that matched the quality of its clinic, so people in Montreal looking for aesthetic care could find it easily and take the next step.
What did we find?
The observations below describe the issues found at the start of the work.
Comparing clinics nearby
Local searches where people compare several clinics before they choose. The site had to answer a visitor's first questions and make booking an appointment obvious.
Local demand to reach
People in Montreal searching for aesthetic care close to them. The clinic needed to show up in those searches, with a clear page for each category of care.
A relationship after the visit
A relationship that continues after the first appointment. Well-planned communication keeps the clinic present in its clients' minds.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Rebuilt the website around the path to an appointment.
- Added a complete English version of the site.
SEO Montreal
The tasks linked to this service are detailed below.
- Audited the site and structured the care pages around local searches.
- Expanded the service pages with answers to common questions.
Google Ads
The tasks linked to this service are detailed below.
- Directed the ads to the site pages that answer each search.
- Recommended search campaigns organised by category of care.
Marketing automation
The tasks linked to this service are detailed below.
- Organised a consistent communication routine for the clinic's clients.
We rebuilt the clinic's website around the path to an appointment, in French and in English. We then worked on local visibility, Google Ads and client communication.
