Neu Clinic Toronto: what was the starting point?
Neu Clinic Toronto wanted to reach beyond referrals and be found online by people in Toronto searching for an aesthetics clinic.
What did we find?
The observations below describe the issues found at the start of the work.
A crowded Toronto market
Local searches where many clinics compete for the same people's attention. To be chosen, the clinic had to appear early in the search and stand out on the first visit.
Referrals as the starting point
A client base built largely on referrals, a strong sign of trust. That network could be extended with channels that also reach people who do not know the clinic yet.
A steady brand presence
A brand that needed to stay visible between first contact and the visit. Consistent messaging helps the clinic stay in mind when the choice is made.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the service pages around what people in Toronto search for.
- Strengthened the clinic's presence in local search results.
Google Ads
The tasks linked to this service are detailed below.
- Launched a Google Ads campaign reaching people searching for an aesthetics clinic.
- Matched the ad messaging to the pages visitors land on.
Marketing automation
The tasks linked to this service are detailed below.
- Organised a consistent communication routine around the client journey.
Web design
The tasks linked to this service are detailed below.
- Refined the website to guide visitors toward a consultation request.
- Clarified the treatment pages to answer a visitor's first questions.
We built a four-part strategy around local search in Toronto. Each part leads the same person toward a consultation request.
