Esthétique Alia Elle: what was the starting point?
Esthétique Alia Elle wanted an online presence that matched the salon and advertising that reached the right people, so women in Laval looking for a salon could be guided toward booking.
What did we find?
The observations below describe the issues found at the start of the work.
A website built for booking
A website that could lead more clearly toward booking an appointment. A visitor already looking for a salon needs to see quickly what to do next.
Advertising worth targeting closely
Advertising that would work harder aimed at specific audiences around Laval. A message matched to the right person makes each advertising dollar more useful.
Steady follow-up with clients
A salon that thrives on repeat visits and regular follow-up. Consistent follow-up keeps clients connected between appointments.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Rebuilt the website around the journey to booking an appointment.
- Presented the salon's treatments clearly and attractively.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Launched Facebook and Instagram campaigns aimed at clients in Laval.
- Matched the ad messaging to the pages visitors land on.
Marketing automation
The tasks linked to this service are detailed below.
- Organised a consistent communication routine between visits.
We rebuilt the website around the path to booking, then launched targeted advertising. A consistent client communication routine completes the approach.
