Excel Telecom: what was the starting point?
Excel Telecom wanted to turn more online quote requests into customers, and to reach interested people who left the process before sending their request.
What did we find?
The observations below describe the issues found at the start of the work.
A decisive online quote request
The online quote request is the step where a person chooses a telecommunications provider. Every unfinished request was interest already generated, and a shorter process helped carry it through to the end.
Interest worth picking back up
People who left a request had already shown interest in a package. A structured follow-up could resume the conversation where it stopped, with no new sales effort.
More than one contact channel
Follow-up across several channels reaches more prospects than a single channel. Each person could be reached in the way that suits them, which raised the chances of bringing them back.
What work did we do?
The actions below are the work completed for this client.
Marketing automation
The tasks linked to this service are detailed below.
- Designed automated workflows that follow up on unfinished quote requests.
- Wrote personalized email sequences to bring those prospects back.
Web design
The tasks linked to this service are detailed below.
- Simplified the steps of the online quote request.
- Shortened the path from the first click to a submitted request.
AI integrations
The tasks linked to this service are detailed below.
- Connected the follow-up workflows to reach prospects across several channels.
- Automated the follow-up so every unfinished request gets picked up.
We designed an automation system that follows up with prospects who left a quote request unfinished. We also simplified the online process so it leads straight to submission.
