Santé & Beauté Luxury: what was the starting point?
Santé & Beauté Luxury wanted its search visibility, advertising and client follow-up working as one strategy, so the spa could become better known in Mascouche and keep its clients coming back.
What did we find?
The observations below describe the issues found at the start of the work.
Channels that work together
Search visibility, Google ads and social media that would perform better on a single plan. A shared plan gives each channel a clear role and a consistent message.
The client journey, end to end
A client journey to connect from first contact through to the visit. Understanding that journey makes it possible to speak at the right moment with the right message.
One consistent online presence
An online presence to bring together under one tone and one image. A consistent presence builds trust and encourages clients to return.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the website around local searches in Mascouche.
- Strengthened the spa's presence in search results.
Google Ads
The tasks linked to this service are detailed below.
- Created a Google Ads campaign reaching people searching for a spa.
- Aligned the ads with the message on the website.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Launched Facebook and Instagram campaigns consistent with the spa's image.
- Connected social advertising to the other channels.
Marketing automation
The tasks linked to this service are detailed below.
- Organised communication consistently across the client journey.
We brought search visibility, Google Ads, social advertising and client communication into one multi-channel approach. Each channel supports the others.
