Bio3Fitness: what was the starting point?
After the pandemic, Bio3Fitness shifted its offer toward businesses. It wanted to reach the decision-makers who choose a training partner for their teams.
What did we find?
The observations below describe the issues found at the start of the work.
Reaching business decision-makers
A new audience made up of business decision-makers rather than individuals. The message and the channels had to change to reach the people who sign contracts.
Corporate fitness searches
Companies searching for a training partner for their teams. Content written for those searches lets Bio3Fitness appear at the right moment.
Enquiries to qualify
Business enquiries that need qualifying before a demo. A clear path from first enquiry to demo keeps a potential contract from slipping away.
What work did we do?
The actions below are the work completed for this client.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Targeted business decision-makers with Facebook and Instagram ads.
- Adapted the ad messaging to the corporate offer.
SEO Montreal
The tasks linked to this service are detailed below.
- Optimised the site for corporate fitness searches.
- Wrote content around B2B keywords.
Marketing automation
The tasks linked to this service are detailed below.
- Automated outreach to businesses.
- Structured the path from first enquiry to demo.
AI integrations
The tasks linked to this service are detailed below.
- Qualified B2B enquiries with smart workflows.
- Scheduled demos automatically.
We supported the move toward businesses with Facebook and Instagram ads for decision-makers, SEO for corporate fitness searches and automation for outreach.
