Café Chasca: what was the starting point?
Café Chasca wanted to grow its business-to-business side alongside its direct customers, and to be found by corporate buyers across the Montreal area.
What did we find?
The observations below describe the issues found at the start of the work.
A business market to open
A corporate offer to build next to direct sales. Corporate accounts bring repeat purchases, provided those buyers can find the roastery.
A site matched to searches
A site to structure around local and professional searches. A buyer comparing suppliers needs to see what Café Chasca offers within seconds.
Follow-up that needed a routine
Follow-up with corporate prospects that needed a steady rhythm. A structured reminder keeps the conversation open between the first enquiry and the order.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the pages around local searches in Montreal.
- Wrote content aimed at corporate buyers.
Marketing automation
The tasks linked to this service are detailed below.
- Organised corporate prospect follow-up, from first enquiry to reminder.
- Scheduled reminders for recurring orders.
Web design
The tasks linked to this service are detailed below.
- Adapted the site to present the offer to businesses.
- Clarified the path from the home page to a contact request.
We pointed the website at local and business searches, then created content for corporate buyers. We also organised how prospects are followed up.
