Dr Peguy Télusma, GLIF Medical: what was the starting point?
GLIF Medical needed a bilingual website and a local presence that matched the quality of the clinic, so people in Verdun looking for a consultation could find it.
What did we find?
The observations below describe the issues found at the start of the work.
Pages that Google must find
Strong service pages that needed to be found and indexed by Google. Someone in Verdun looking for a consultation can only choose the clinic if its pages appear in their results.
A bilingual local audience
An audience across Verdun and Montreal that searches in French and in English. Each language needed its own pages and its own keyword list, starting with French.
A decision built around consultation
A decision that ends in a consultation. The website and the ads had to lead to one clear next step, requesting a consultation.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Designed a custom bilingual website with pages in French and in English.
- Organised the path that leads to a consultation request.
- Built the site with Quebec Law 25 in mind.
SEO Montreal
The tasks linked to this service are detailed below.
- Prepared the site so its pages could be found and indexed by Google.
- Published new blog articles and tidied the existing blog, in French and in English.
- Built a French-first target keyword list and reviewed the clinic's local listing.
Google Ads
The tasks linked to this service are detailed below.
- Built a Google Ads campaign for consultations in Verdun.
- Organised the campaign around the clinic's core services.
Lead management
The tasks linked to this service are detailed below.
- Structured the path from search result to consultation request.
- Linked the consultation step to confirmation pages in French and in English.
We built a custom bilingual website around the path to a consultation, then worked on local search visibility, starting with French. We also prepared a Google Ads campaign for consultations in Verdun.
