Dr Peguy Télusma, GLIF Medical: what was the starting point?
At the start, GLIF Medical had almost no inbound links or domain authority, and most tested keywords ranked far down the results, aside from the clinic's own name, which Google already recognized. The earliest search data available, from around the new site's launch, confirmed that modest starting point. Bookings, meanwhile, depended entirely on Square, since the site itself had no other way to capture that demand.
Before Social Influence came on board, every booking went through Square, with no contact form anywhere on the site to capture demand. Beyond the clinic's phone line, the site gave no reliable way to track interest from new patients.
What did we find?
The observations below describe the issues found at the start of the work.
Pages absent from Google results
Google was essentially skipping over GLIF Medical in its results, even though the pages built for those services already existed on the site. The content was already there. Google just wasn't surfacing it, which left those pages with no visibility for the work they described.
Nearly nonexistent organic visibility
In third-party keyword data, GLIF Medical showed almost no organic visibility, while its leading competitor showed a much larger footprint. The audit traced that gap to a lack of authority and backlinks rather than to the site's content, which pointed the plan toward earning links and indexing rather than rewriting pages.
The clinic's structured data
The clinic's structured data for a medical practice was already ahead of what comparable clinics typically use. That meant effort could go toward authority and indexing instead of redoing technical groundwork that was already solid.
Bookings exclusively through Square
Every booking ran through Square, with no contact form anywhere on the site. That left the phone call as the only measurable signal on the site, which is why Social Influence put call tracking in place.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Designed and deployed a custom WordPress child theme for GLIF Medical, in French and English, with its own canonical tags and medical-clinic structured data.
- Built French and English booking-confirmation pages with a verified conversion-tracking event, so a completed booking counts as a lead.
SEO Montreal
The tasks linked to this service are detailed below.
- Verified the Google Search Console property and submitted the site for indexing, which brought nearly all of the site's pages into Google's index.
- Added a batch of new English-language blog articles to the site.
- Ran an entity and competitor audit and built a French-first list of target keywords.
- Set up broken-link outreach to competitors' expired pages, using French-language templates.
- Ran a Google Business Profile ranking audit across the service area and confirmed the right primary category for the listing.
- Audited the full published blog archive, fixed mismatched French/English post pairings, merged overlapping FAQ and pricing content into existing articles, and removed duplicate drafts.
Google Ads
The tasks linked to this service are detailed below.
- Built Search campaigns covering the clinic's core treatments and a Verdun-focused consultation offer, filing the required health-advertising exemption, then left them paused.
Lead management
The tasks linked to this service are detailed below.
- Turned on call tracking so every phone lead generated by the site is recorded.
- Installed privacy-conscious analytics, with inputs and forms masked in session recordings to meet Quebec's Law 25.
Social Influence rebuilt GLIF Medical's site as a bilingual WordPress theme, then worked on getting it found. That meant verifying and submitting it to Google, publishing new blog content, cleaning up the existing blog archive, and reaching out for backlinks. Google Ads campaigns were built and filed for the required health-policy exemption, then left paused. Because the clinic only takes bookings through Square, Social Influence added call tracking and privacy-conscious analytics so every phone inquiry generated by the site could be counted.
