Your Google Ads campaigns are managed and connected to WhatConverts, so every call and form submission gets attributed to the ad, keyword and campaign that produced it.
For Grand Montréal businesses already paying for Google clicks who want to know how many of those clicks turn into real calls and forms.
Without call tracking, you have no way to know how many of your Google Ads clicks produce a real call. You watch the budget spend, without knowing what it returns.
The form submitted or the call that follows is never linked back to the campaign, keyword or ad that triggered it. The rest of the customer's path stays invisible.
Without a recording or transcript, no one can confirm whether a call counted as a lead ever turned into a booked appointment or a sale.
WhatConverts shows a different phone number depending on where the visitor came from, a Google Ads ad, organic search or social media, so you know exactly which source drove each call. The number swaps automatically by page and active campaign, so you never manage multiple phone lines or train staff on a new system.
Every form submitted on your site is linked to the campaign, keyword and device that generated it, with an automatic alert sent to your team. The visitor's history, pages viewed and source campaign, travels with each submission to give context before the first contact.
Bids and budget shift toward the keywords and ads that produce calls that turn into customers. Keywords that generate plenty of clicks but few calls get less budget, in favor of the ones that fill your schedule.
| Google Ads without call tracking | RecommendedGoogle Ads with WhatConverts | |
|---|---|---|
| Conversion tracking | Based on clicks and page views | Based on real calls and form submissions |
| Proof of calls | No record of who called | Number, duration and recording of every call |
| Bid optimization | Adjusted by click volume | Adjusted by cost per call generated |
| Web forms | Received by email, disconnected from the campaign | Linked to the campaign, keyword and device that produced them |
| Monthly reports | Impressions, clicks and cost per click | Number of calls, cost per call and source of each lead |
| Multi-visit attribution | The last click gets all the credit | Every call traced back to the first visit that triggered it |
Discuss Google Ads, every call traced
Book a callWe connect WhatConverts to your Google Ads account, install call and form tracking, and confirm every source is correctly identified.
Your campaigns get adjusted with the new call data: keywords cut or reinforced based on what produces real calls, not just clicks.
Bids and budget shift toward the campaigns producing the most calls at the lowest cost, with a detailed report.
$200 /week
Source: Social Influence pricing page, Pub Express plan (managed Google Ads, no contract).It links every incoming call to the campaign, keyword and ad that generated it, using a tracking number assigned to each traffic source. You finally see how many of your Google Ads clicks actually turn into real calls, instead of guessing from clicks and impressions alone.
WhatConverts assigns a unique tracking number to your Google Ads visitors. When they call or submit a form, that data flows back into your Google Ads account automatically, so bidding gets optimized around real calls and leads instead of raw click volume alone.
Yes. Every call shows the caller's number, the call duration and a recording, along with the ad, keyword and device that led to it. You can listen to the call or read its transcript directly in the WhatConverts dashboard, without leaving your account.
Yes. Every form submitted on your site is linked to the campaign, keyword and device that generated it, the same way a call is. An automatic alert goes to your team as soon as it arrives, so someone can follow up while the lead is still interested.
Management starts at $200 per week for a managed Google Ads account, with no long-term contract. Call and form tracking with WhatConverts is added on top of account management. Ad spend paid directly to Google stays separate from that amount and is billed by the platform itself.
No. WhatConverts dynamically inserts a tracking number that changes based on the visitor's source, a Google Ads ad, organic search or social media, and that number automatically forwards to your existing line. Your main number stays the same everywhere else, on your site, your ads and your Google Maps listing.
Incoming calls can be recorded for quality and attribution purposes, with a notice played automatically at the start of each call before anything is captured. Your customers are informed before recording begins, in line with the principles of Québec's Law 25 on personal information protection.
Call and form tracking is active as soon as setup is complete, so the data starts building right away. The first campaign adjustments based on real calls land once enough call data has built up, depending on your account's call volume.
Yes. DF Médico-Esthétique, an injectables clinic in Laval, uses this system on its Google Ads campaign: 22 tracked calls (16 unique, 6 repeat) since 2026-08-24, per WhatConverts. No medical information or patient records appear in the call or form reports.
We'll look at your online presence, reviews, website and ads, then tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.
20 minutes, no obligation, and we'll tell you if it's not a fit.
Book a call