Facebook and Instagram advertising that moves Montreal customers from scroll to sale

Facebook and Instagram advertising by Social Influence builds awareness, drives traffic and retargets warm audiences for Montreal SMBs, turning Meta's reach into measurable revenue. We manage the full funnel, connecting audience research, creative direction, retargeting and conversion tracking into a single campaign system.

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Facebook and Instagram advertising, desk with a phone and a ring light for content creation

Facebook and Instagram advertising: Which clients illustrate this service?

These case studies show the work carried out for named clients.

Facebook and Instagram advertising: why aren't your ads converting like they used to?

Meta's algorithm keeps changing, and targeting or creative choices that worked two years ago often cost more today while delivering less. Running ads without a dedicated strategy usually means guessing at what the platform rewards this quarter, and the gap between what used to work and what works now keeps getting more expensive to learn the hard way.

Your targeting is either too broad or too narrow. An audience defined as "women, 25 to 55, Montreal" rarely converts because it has no shared buying behaviour, while an audience narrowed until it barely exists just drives up your cost per impression. Meta targeting works when it reflects how your actual customers behave, not a generic demographic slice, and built poorly it either burns budget on people who were never going to buy or shrinks the pool so far the algorithm cannot spend it efficiently.

Your creative isn't earning the scroll-stop. Feeds are crowded, and an ad has a couple of seconds to earn attention before a thumb keeps moving. Stock visuals, flat copy and a video with no hook in the opening seconds get scrolled past before anyone registers what you sell. An ad that performs well rarely does so by accident. It works because the hook, the pacing and the offer were tested against real feed behaviour, not picked because someone liked how it looked.

You're watching the wrong numbers. Likes and shares feel good, but cost per lead, cost per acquisition and return on ad spend are what tell you if a campaign is working. Without the Meta Pixel and Conversions API configured correctly, you're guessing at profitability. A like tells you what people found mildly amusing. Cost per lead tells you whether the campaign paid for itself, which is the number that actually decides whether the budget keeps running.

What our Facebook and Instagram Ads management includes

Every account we manage combines audience research, creative testing and retargeting into one connected system, so nothing runs as an isolated task. Campaigns are built in stages, with budget shifting toward whatever is actually converting as results come in.

Audience research and targeting strategy

We build custom audiences from your CRM data, lookalike audiences modeled on your best customers, and audiences based on interests and buying behaviour. The result is a segment that reflects your actual buyers instead of a generic demographic guess. We also configure the Meta Pixel and Conversions API from the start, so tracking holds up under the privacy restrictions built into recent versions of iOS and every dollar spent can be tied back to an actual result.

Deliverables

  • Retargeting audiences for website visitors and video viewers
  • Meta Pixel and Conversions API setup for accurate attribution
  • Custom and lookalike audiences built from your own CRM data

Ad creative direction and copywriting

We produce static images, carousels and short-form video built to earn attention in the first seconds people see them. We then test hooks, copy and visuals against each other, so budget shifts toward whatever is actually converting. Each format follows the conventions of the platform it runs on, using a different approach for each placement, because a Reel built to stop the scroll rarely looks like a static image doing the same job in a news feed.

Deliverables

  • A/B testing of creatives and offers
  • Native-feeling Reels and Stories ad formats
  • Copywriting built around a hook, not just a headline

Full-funnel campaign setup (awareness, consideration, conversion)

Campaigns are structured across three stages, awareness, consideration and conversion, each with its own objective, audience and message. That structure moves a prospect from a first impression toward a purchase, with each stage showing a message suited to where the prospect actually is in the decision. Visitors who engage without converting get folded back into a retargeting sequence so they don't simply disappear after one impression.

Deliverables

  • Monthly reporting with cost-per-result breakdown
  • Retargeting sequences for site visitors, video viewers and past customers
  • Funnel-stage objectives set separately at each campaign level

From strategy call to a live, optimized campaign

Our process removes the guesswork, so your ad budget becomes a predictable system for bringing in customers, not a recurring expense you hope pays off.

  1. Audit and strategy

    We review your current Meta presence, your competitors' ads and your ideal customer profile, then map the funnel structure and the audience segments most likely to convert for your industry. This stage sets the direction for every creative and targeting decision that follows, so nothing gets built on a guess.

  2. Creative and setup

    We produce the ad creative, write the copy, configure the Meta Pixel and Conversions API, and build your audiences, all before a dollar of ad spend goes live. Tracking gets tested end to end so every lead, call or purchase can be traced back to the campaign that produced it.

  3. Launch and A/B testing

    Campaigns launch with structured tests across audiences, creative and placements. We test several variants per campaign, cut what underperforms and put more budget behind what works, so the account keeps improving campaign after campaign rather than repeating the same ads on autopilot.

  4. Optimization and scaling

    We adjust bids, refresh creative before it wears out, expand the audiences that are converting and increase budget on the campaigns with the best cost per result. Reporting shows where the budget went and why, so you always know what your ad spend is actually doing for the business.

A Meta campaign without conversion tracking is just an expense you can't measure. Ours puts the budget behind whatever is actually bringing in customers.

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Case studies

These case studies present published work for named clients.

Bio3Fitness
Fitness / Training · Repentigny

Bio3Fitness

Fitness / Training
Esthétique Alia Elle
Aesthetics & Beauty · Laval

Esthétique Alia Elle

Aesthetics & Beauty
Santé & Beauté Luxury
Aesthetics & Beauty / Spa · Mascouche

Santé & Beauté Luxury

Aesthetics & Beauty / Spa

The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.

Frequently asked questions about Facebook and Instagram advertising

The answers below clarify the service scope and delivery.

What types of businesses benefit most from Meta ads?

Local service businesses, e-commerce stores, restaurants, gyms, salons and any SMB with a defined customer profile can see strong results from Facebook and Instagram ads when campaigns are built correctly. The platforms work best when there is a clear product or service to sell and a customer base active on Meta, which covers a wide range of consumer-facing businesses in Montreal. What matters more than industry is whether the account has clean tracking and a strategy behind it, since that is what separates ads that convert from ads that just generate impressions.

How much should I budget for Facebook and Instagram ads?

Social Influence Builder plans start at $200 a week for advertising only, $349 for one core service and $499 for two or three combined services. The exact price depends on the channels you choose and the scope, and ad spend is billed separately by the platforms. See our pricing plans for what each plan includes.

Will you create the ad images and videos?

We provide creative direction and can produce static ad graphics, carousels and short-form video built for how each placement actually gets used. For larger video projects, we collaborate with you on assets or can recommend production partners depending on your needs and existing brand materials. Either way, every creative gets tested against alternatives, because a design looking polished is not the same as a design that converts.

How do you track whether the ads are generating real customers?

We install proper pixel and conversion tracking from the start so every lead, call or purchase is tied back to the campaign responsible. Reporting focuses on revenue outcomes, not vanity metrics, and we configure the Conversions API alongside the Meta Pixel so tracking holds up under current privacy restrictions and keeps its accuracy.

Do I need to already be active on Instagram or Facebook to start advertising?

You can start advertising on Facebook or Instagram without an active organic page. Ad accounts run independently of how active your organic page is, though a page with some existing content and reviews tends to build trust faster with people seeing your ads for the first time. We can help set up or tidy up your business profiles as part of onboarding if they need it.

The service catalogue and related offers place this work in a complete path.

No lead left behind: automation that answers every call and form

This system combines several actions to support the service described on this page.

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