Restaurant Lima 14: what was the starting point?
Restaurant Lima 14 needed more guests during its quieter lunch and afternoon periods, while evenings were already strong.
What did we find?
The observations below describe the issues found at the start of the work.
Quiet daytime, busy evenings
Demand was uneven across the day, strong at night and lighter at midday. The growth opportunity sat in daytime visits, since evenings were already full.
Workers and residents nearby
Daytime guests are mostly people who work or live near the restaurant. A message built for them reaches the people most likely to walk in at lunch.
Messages timed to the day
Daytime guests respond to messages that match the moment they decide where to eat. A message that arrives near lunchtime is more relevant than one repeated all day.
What work did we do?
The actions below are the work completed for this client.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Launched Facebook and Instagram campaigns aimed at workers and residents nearby.
- Wrote messages for the daytime decision of where to eat.
Marketing automation
The tasks linked to this service are detailed below.
- Used automated workflows to keep campaigns focused on the quieter days.
- Kept campaign effort aligned with the daytime goal as demand shifted.
We launched targeted Facebook and Instagram campaigns built around the daytime decision. We then used automated workflows to keep the effort focused on the quieter days.
