Bio3Fitness: what was the starting point?
Bio3Fitness was hit hard by the COVID-19 pandemic, losing a large portion of its B2C clientele. The business needed to pivot quickly to a B2B model to survive, but had no digital strategy to reach companies.
COVID-19 cost Bio3Fitness a large share of that individual clientele, pushing the business to pivot toward companies to survive. It had no digital strategy to reach those corporate decision-makers or build a new client base.
What did we find?
The observations below describe the issues found at the start of the work.
No contact with decision-makers
Bio3Fitness had built its business entirely around individual clients and had no established way to reach corporate decision-makers. Reaching those decision-makers was exactly what the business needed to survive the pandemic.
Content without corporate fitness targeting
Companies searching for a corporate fitness partner were not finding Bio3Fitness, since its content was not built around B2B fitness search terms. That missing visibility meant losing prospects right when Bio3Fitness needed to rebuild its client base.
No advertising to decision-makers
Bio3Fitness had no advertising built to target business decision-makers specifically. Without that targeting, the new B2B offer stayed invisible to the people who actually sign corporate contracts.
No prospect qualification
There was no process in place to qualify incoming B2B leads or route them to a demonstration. A lead lost to slow follow-up was a contract lost, at a time when every new corporate client mattered to the business's survival.
What work did we do?
The actions below are the work completed for this client.
Social Influence orchestrated the B2B transition with a comprehensive strategy: Facebook Ads targeting business decision-makers, SEO optimized for corporate fitness B2B keywords, and marketing automation for prospecting. Intelligent workflows qualify B2B leads and schedule demonstrations.
