bio3fitness, Fitness / Training
How bio3fitness successfully pivoted from B2C to B2B after COVID through Facebook Ads, SEO, and automation
+178% clientele
The challenge
bio3fitness was hit hard by the COVID-19 pandemic, losing a large portion of its B2C clientele. The business needed to pivot quickly to a B2B model to survive, but had no digital strategy to reach companies.
The solution
SIB orchestrated the B2B transition with a comprehensive strategy: Facebook Ads targeting business decision-makers, SEO optimized for corporate fitness B2B keywords, and marketing automation for prospecting. Intelligent workflows qualify B2B leads and schedule demonstrations.
The results
+178%
Clientele
+24
B2B contracts
+215%
Recurring revenue
-52%
Cost per B2B lead
“COVID almost sank us. SIB helped us pivot to B2B and that is what saved us. Today, our corporate clientele represents 60% of our revenue and keeps growing thanks to automation.”
Martin Beauchamp, Founder and Head Trainer
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