How Excel Telecom reduced its customer acquisition cost by 47% with intelligent automation
-47% customer acquisition cost
The challenge
Excel Telecom faced high customer acquisition costs and an inefficient sales process. Prospects interested in telecom packages were abandoning the online quote process, resulting in a massive loss of qualified potential customers.
The solution
SIB designed a marketing automation system with intelligent workflows to re-engage prospects who had abandoned their quote request. Personalized email sequences were set up, combined with a simplified application process and automated multi-channel follow-up.
The results
“The automation put in place by SIB completely changed our approach. We now recover the majority of customers who used to drop off. The return on investment was visible from the very first month.”
Sophie Tremblay, Director of Business Development
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