You pay every week for clicks on Google Ads or Meta Ads, and your calendar isn’t filling up any faster. Before you cut the budget, you need to know whether the ads themselves are the problem, or whether nobody on the team or at the agency is connecting an incoming call back to the campaign that produced it. At Social Influence, we connect call and form tracking to your campaigns, so every dollar spent ties back to an actual result instead of a click that goes nowhere, across Greater Montreal and beyond.
Ads that don’t pay off aren’t always bad ads. Often they’re ads nobody can actually measure.
The most common reaction among SMB owners is to cut ad spend the moment sales stall, or to switch platforms hoping for a better outcome. The logic seems sound: if the money spent doesn’t show up in revenue, the ad isn’t working. The problem is that without a system linking a click to a call, nobody can really say whether the ad failed or whether it simply produced a result nobody ever saw, for lack of a tool built to catch it.
A business’s revenue blends several sources: repeat customers, organic search, word of mouth, and paid advertising. Without tracking that isolates what each source actually brings in, a quieter month can look like an ad problem when it’s really a seasonal slowdown or a competitor who changed prices. Judging a campaign by total revenue is like judging a single ingredient in an entire meal, without ever tasting what that ingredient actually adds to the result.
Native Google Ads and Meta Ads reports stop at the click: impressions, clicks, cost per click. The call or form that follows that click is almost never linked back to the exact campaign, keyword or ad that triggered it, even when that same click just cost the business several dollars. A campaign can even deliver zero impressions at launch because of a cost per click cap set too low or an exclusion list set too wide, with nothing flagging that the problem sits in delivery rather than the offer itself. In that case the budget isn’t even being spent, which makes the verdict even more misleading.
Raising the budget doesn’t fix everything either. A campaign can lose impressions to a rank limit rather than a budget limit, and in that case spending more changes nothing until ad quality and relevance improve. Without an audit that tells the two causes apart, a business can pour more money into a campaign that’s blocked for a reason no bigger budget ever fixes, week after week, without anyone stepping back to ask why.
The good news: unlike a gut feeling about what your customers like, campaign delivery and call attribution are both measurable, and both can be checked without touching the creative or the offer at all. Once tracking is connected, how quickly you can tell whether the issue is budget, targeting, or simply the missing tracking that was hiding results the advertising was already producing, depends on how many calls your business is already receiving.
DF Médico-Esthétique, Dre Dina Farag’s injectables clinic in Laval, launched a Google Ads campaign targeting consultations in her area, alongside a full rebuild of the clinic’s site. At launch, the campaign delivered zero impressions: a cost per click cap set too low and an exclusion list set too wide were blocking delivery, with nothing in the standard reports flagging it clearly for the clinic.
SIB fixed the delivery issue, then an audit after one month of the campaign running showed that the impression share lost had shifted from a budget limit to a rank limit, after budget and target cost per click changes the clinic had made on its own. Spending more would not have improved anything as long as ad rank wasn’t moving in the right direction. The same audit also showed that some of the searches triggering the ads never led to an inquiry, so SIB added negative keywords to stop paying for those searches, connected call tracking with WhatConverts, and replaced the old contact form, a plain mailto link that never actually delivered submissions to any tracking tool.
Since that tracking went live, the clinic sees every incoming call, a number no tool was capturing before. That doesn’t yet show whether the campaign alone explains those calls. It shows the clinic can finally see and count them, whatever their source or the channel that actually reached them.
View the case study: Dre Dina Farag, DF Médico-EsthétiqueA cost per click cap set too low, an exclusion list set too wide, or a wrong category can block a campaign from the moment it launches, with no standard report flagging it to the business owner in plain, readable terms anyone on the team can act on right away. We check delivery before judging performance, instead of cutting a budget that was never really spent or raising one without knowing why it isn’t moving.
Without a tracking number or a form linked back to its source campaign, a call or an inquiry stays invisible in the reports, even if the campaign produces it every single week without fail. We install tracking before touching the budget, so every future result can be counted and attributed to its real source, instead of guessed at from a gut feeling.
An audit of delivery often shows certain searches trigger costly clicks without ever producing a call or a form, unnoticed by anyone on the team. We add the negative keywords that stop paying for those searches, so the budget concentrates on what actually pays off instead of what merely looks active in a dashboard.
We check whether your campaigns are actually delivering, whether any tracking already exists, and where the loss sits, in delivery, targeting, or call and form attribution. This audit covers your Google Ads and Meta Ads accounts as well as the forms already live on your site, before we touch anything.
We fix the delivery blocks we find, add the negative keywords needed, and connect call and form tracking with WhatConverts to your active campaigns, without changing your main phone number or pausing the campaigns already running while the work is being done in the background.
Every week, we tie the calls and forms received back to the campaign, keyword and ad that produced them, to shift budget toward what actually generates inquiries rather than plain clicks, with a plain-language report you can check yourself at any time, inside your own account.
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Financial services / Payment terminals · Laval, Quebec
At Direct Pay Solutions and GLIF Medical, call and form tracking simply didn’t exist before SIB, no tool was catching those inquiries no matter how many came in on a given day. We set it up, then you see every incoming inquiry, with its source, directly in your own dashboard, without having to take our word for it or wait for a monthly report to find out what’s happening.
We work inside your own Google Ads and WhatConverts accounts, not a resold generic dashboard run by a third party you never get to speak to directly when something breaks. You keep access to your data, in French and English, with a team that knows the Greater Montreal market, Laval, the North Shore and the South Shore well.
This system is built for Quebec clinics, salons, shops and service businesses that live on calls and online inquiries, often after already putting ad dollars on the line for months without a clear answer on what actually came back from that spending each week. If every sale closes in person with no call or form involved anywhere in the process, our More Calls from Google Maps system fits you better.
Usually the problem is the missing link between the click and the call that follows it days or weeks later, rather than the ad itself. Without a tracking number or a form tied to the campaign, a real result stays invisible in your Google Ads or Meta Ads reports, even when the campaign is working.
We connect tracking that links every call and form back to the specific campaign, keyword and ad that produced it. You then see the real number of inquiries generated by your campaigns each week, instead of guessing from the business’s overall revenue for the month.
Often both deserve a look. We first audit whether your campaigns are actually delivering, a cost cap set too low can block impressions from the start, then check whether any tracking exists to capture what those campaigns already produce for your business.
It’s a system that assigns a dedicated tracking number to your visitors based on their source: Google Ads, Meta Ads or organic search, without you needing to manage separate phone lines yourself. When they call or submit a form, that data flows back automatically, linked to the exact campaign, keyword and ad that drove the customer’s visit.
The Pub Express plan starts at $200 per week for managing your Google Ads or Meta Ads campaigns, without call and form tracking. That tracking is added starting with the Essentiel plan, at $349 per week. Ad spend paid to the platform stays separate and is billed directly by Google or Meta based on your own account settings.
Call and form tracking goes live as soon as it’s set up, with data building up right away. How long before there’s enough data to adjust a campaign depends on the volume of calls your campaigns are already generating, not on a fixed timeline.
Yes. Direct Pay Solutions and GLIF Medical already track every incoming request, no matter the source, with this same system. For Google Ads specifically, DF Médico-Esthétique saw 22 tracked calls in WhatConverts since tracking went live on August 24, 2026.
We'll look at your online presence, reviews, website and ads, then tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.
20 minutes, no obligation, and we'll tell you if it's not a fit.
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