Website design in Montreal built to convert visitors into customers

Website design by Social Influence creates fast, clear WordPress websites for Montreal SMBs that are built around conversion rate optimization, not just visual appeal. Every page is designed with a goal: more calls, more form fills, more sales.

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Website design: Which clients illustrate this service?

These case studies show the work carried out for named clients.

Website design mistakes are losing you customers, and you don't see it happening

A slow site or one that is hard to use on a phone can lose an inquiry before a visitor understands the offer. Navigation should make services clear and buttons easy to use. A page with traffic but no next step leaves visitors hunting for a form or phone number. We structure pages, proof and contact around the customer's path, then check speed and mobile use. Each change aims for a clearer experience and an easier inquiry.

What our website design and development includes

Every project pairs conversion-focused design with a WordPress build that stays fast, secure and simple for your team to manage once the site is live. Design and development decisions get made together, so gaps don't open up between what was designed and what actually gets built.

Custom WordPress design and development

We design and build a custom WordPress child theme for your business instead of starting from a generic template stacked with plugins you'll never use. The code stays clean, the admin panel simple and the structure modular, so your team can update the site without calling a developer for every small change. Every theme ships with documentation, so if you ever want another developer to take over, they can pick it up without guessing how it was built.

Deliverables

  • Conversion-focused copywriting and page structure
  • Custom, documented WordPress child theme, not a generic template
  • Clean, modular code your own team or a future developer can read

Mobile-first and speed-optimized build

Every page starts from the mobile layout, built for the smaller screen first and then adapted up for a desktop design. Images, code and technical setup are all tuned for speed, so pages load quickly on both mobile and desktop, which shows up in conversions, search rankings and how the site feels to use. Nothing ships without a real device test, because a layout that looks right in a browser preview does not always behave the same way in someone's hand.

Deliverables

  • Bilingual (French/English) capability
  • Image, code and caching optimization for fast load times
  • Real-device testing on phones and tablets, not only a browser preview

On-page SEO setup at launch

SEO gets built in from the start, with clean URLs, schema markup, a logical site structure and an XML sitemap configured before launch. That means Google can index and rank the site from day one, well before someone comes back to fix it months later. Redirects and existing rankings are mapped before a rebuild goes live too, so a redesign does not quietly cost you the search visibility you already earned.

Deliverables

  • Post-launch support and training
  • SEO foundation built in at launch, not added afterward
  • URL and redirect mapping for existing sites being rebuilt

From first brief to a live, working website

Our website design process is structured to remove surprises, respect your timeline and deliver a site that performs for real visitors the way it looked in the design preview.

  1. Discovery and strategy

    We start with your business goals, your target customers, an audit of your current site if you have one, and a look at your competitors. Site structure, user journey and conversion goals get defined before any design work begins, so every creative decision has a real reason behind it. We also look at what your best customers actually search for and click on, so the structure matches real behaviour instead of an internal org chart.

  2. Wireframes and UI design

    Wireframes are approved first, then we build high-fidelity designs for every page in both desktop and mobile. You see and sign off on the full design before development starts, with revisions included so the direction is locked in before a single line of code gets written. Feedback stays in one shared document, so nothing gets lost across scattered emails and chat threads.

  3. WordPress development

    We build the custom WordPress theme, integrate your content, set up conversion forms and analytics tracking, and tune performance. Every feature is tested across browsers and devices before handoff, so what you review in the staging environment matches what your visitors actually experience. Staging links go out as pages take shape, so you can watch the site come together gradually rather than waiting for one big reveal at the end.

  4. Testing and launch

    Full quality checks cover performance, cross-browser compatibility, security, technical SEO and accessibility. We migrate to production, configure DNS and launch, then walk your team through managing content in WordPress so you are not stuck waiting on us for routine updates. Where possible, the cutover itself is scheduled for a quiet window, so it causes as little disruption to the live site as it can.

A website that doesn't convert is an expensive digital brochure. Let's talk about how to structure yours to turn visitors into customers.

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Case studies

These case studies present published work for named clients.

Chez Coco Esthétique
Aesthetics & Beauty · Promenade Fleury, Ahuntsic, Montreal, Quebec

Chez Coco Esthétique

Aesthetics & Beauty
Esthétique Alia Elle
Aesthetics & Beauty · Laval

Esthétique Alia Elle

Aesthetics & Beauty
Le590 Condos Locatifs
Real estate · Repentigny

Le590 Condos Locatifs

Real estate

The figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.

Frequently asked questions about web design

The answers below clarify the service scope and delivery.

How long does a website project take?

A standard SMB website typically takes several weeks from kickoff to launch, depending on the number of pages and how quickly content is provided. The most common thing that stretches a timeline is waiting on text and photos from the client, so we build a content checklist early and follow up on it so that step doesn't become the bottleneck.

Will the website be easy for me to update on my own?

You can update your website on your own after launch. We build on WordPress and provide a training session so you can update text, images and basic content without needing a developer. The admin panel is kept simple on purpose, with a custom theme rather than a bloated page builder, so a small change doesn't mean wrestling with settings meant for a much bigger, more complex site.

Do you include copywriting in the web design service?

We offer conversion-focused copywriting as part of the project. If you prefer to supply your own copy, we guide you with a clear content brief so the structure still supports conversion even when the words come from your team. Either way, every page is planned around what a visitor needs to know before they act, so the layout and the words are working toward the same decision.

Can you redesign an existing website rather than build from scratch?

We can redesign your existing website after auditing its current state. Redesigns are a common engagement. We audit your current site first to identify what is working and what needs to change before touching the design, and we map your existing URLs so search rankings and backlinks carry over and don't reset to zero after launch.

What happens to my current SEO rankings if you redesign my site?

We map your existing pages and set up redirects for anything that changes, so the site keeps the search visibility it already earned rather than starting over. Technical improvements from a faster, better-structured site tend to help rankings over time, but the migration itself is planned specifically to avoid losing what is already working.

The service catalogue and related offers place this work in a complete path.

Website that makes the phone ring, the system behind it

This system combines several actions to support the service described on this page.

View Website that makes the phone ring, the system behind it system

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