Coiffure Prestige: what was the starting point?
Coiffure Prestige, a new high-end hair salon in Mascouche, faced the challenge of building awareness with no online history and no client reviews. That lack of digital presence made it hard to attract its first customers.
As a new business, the salon had no online track record and no client reviews when it launched, which made it hard to convince a first wave of clients to book instead of an already-established salon.
What did we find?
The observations below describe the issues found at the start of the work.
No online presence
Coiffure Prestige had no established online presence when it launched. A salon with no digital history is hard for Mascouche clients to find when they're searching for a new hairdresser.
No online history
Its visibility in local search was close to nil, with no established online history to draw on. That weak local visibility kept the salon from showing up for nearby clients looking for somewhere new to book.
No client reviews
The salon had no client reviews yet, which hurt its credibility with new prospects. Without reviews, Coiffure Prestige had a hard time convincing a first wave of clients to book an appointment.
No review collection
There was no actively managed Google Business listing and no process for collecting reviews after each visit. Without that follow-up, every happy client was a missed chance to help convince the next one.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Full HairSalon markup (address, contact details, hours and service area) on every page type.
- Configured the SEO plugin so it no longer duplicates the theme's tags.
- Audited the homepage in September 2026 and proposed a new meta description that Google won't truncate.
Web design
The tasks linked to this service are detailed below.
- Rebuilt coiffureprestigemascouche.com from the ground up in June 2026 on a custom WordPress theme, replacing the old template.
- Service pages with the salon's real prices, a gallery, About and Contact pages, and a privacy policy that meets Quebec's Law 25.
- Launched a blog and a hairdressing glossary.
Social Influence created a complete digital launch strategy: an optimized website, aggressive local SEO, Google listing management, and a review acquisition campaign. Intelligent workflows automate appointment reminders and post-visit review requests.
