Sabbya, Fashion / Retail
How Sabbya improved its marketing decisions through phone automation and attribution
+127% visibility
The challenge
Sabbya, a Montreal fashion boutique, had no visibility into the effectiveness of its marketing campaigns. Phone calls were not tracked, making it impossible to attribute sales to the various advertising channels.
The solution
SIB deployed a phone automation system with call tracking and marketing attribution. Intelligent workflows analyze each lead source and provide real-time reports, enabling precise optimization of advertising budgets.
The results
+127%
Visibility
100%
Sales attribution
+83%
Marketing ROI
-36%
Cost per acquisition
“Before SIB, we were spending on advertising without knowing what was working. Now every dollar is tracked and we know exactly which channels drive sales. It completely changed our marketing approach.”
Sabrina Bélanger, Founder
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