Sabbya: what was the starting point?
Sabbya, a Montreal fashion boutique, had no visibility into the effectiveness of its marketing campaigns. Phone calls were not tracked, making it impossible to attribute sales to the various advertising channels.
Before working with Social Influence, Sabbya was generating calls and sales it could not tie back to its advertising campaigns. The business did not know which marketing channels were actually working, making it difficult to make informed decisions about where to invest its advertising budget.
What did we find?
The observations below describe the issues found at the start of the work.
Campaigns without performance measurement
Sabbya had no way to measure how well its marketing campaigns were actually performing. Without that visibility, the business could not tell which ad spend was worth keeping.
Phone calls without tracking
Phone calls generated by its campaigns were not being tracked. That gap left an entire channel of customer contact invisible to any reporting.
Sales without advertising attribution
Sales could not be attributed to a specific advertising channel. That made it impossible to know with confidence where advertising budget should go.
No real-time reports
No system was producing real-time reports on where leads were coming from. Real-time data was needed to adjust ad budgets quickly instead of reacting after the fact.
What work did we do?
The actions below are the work completed for this client.
Social Influence deployed a phone automation system with call tracking and marketing attribution. Intelligent workflows analyze each lead source and provide real-time reports, enabling precise optimization of advertising budgets.
