Landing Page Design Built to Convert, in Montreal

Social Influence Builder designs landing pages for businesses across Greater Montreal that already pay for traffic, whether through Google Ads, a Google Business Profile or a seasonal campaign. Each page has one job: turn that paid visitor into a call, a booking or a completed form.

A landing page is not a regular page on your site. It receives a visitor who just clicked on something specific, with a specific intent, and it has to answer that intent within seconds, without sending them into a navigation menu that pulls them away from the one action you want.

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Why isn't your landing page turning clicks into calls?

Your ad promise and your page do not match. A visitor who clicks a Google Ads ad for a specific service, then lands on your business's general homepage, has to go hunting for the exact thing they came for. That mismatch costs you paid clicks that leave without acting.

The page tries to do everything at once. Full menu, links to five different services, no clear call to action above the fold: the visitor has too many paths and takes none of them. An effective landing page cuts down the number of ways a visitor can leave.

Nobody knows what the page is actually worth. Without a dedicated tracking number and form tracking separate from the rest of the site, a call or submission from the page disappears into your overall site stats, and there is no way to tell if the ad budget feeding it is paying off.

Aimara Traiteur

How Aimara Traiteur increased its leads by 197% and reduced form abandonment by 59%

View the case study
+197%
Leads Client account data, reported by SIB (study published 2025-02-25)
-59%
Form abandonment Client account data, reported by SIB (study published 2025-02-25)
+84%
Conversion rate Client account data, reported by SIB (study published 2025-02-25)

Deliverables

A page built around one action

Every landing page is built around a single action: call, book or fill out a form. We strip the main menu down to the essentials or remove it, match the page headline to the exact wording of the ad, listing or offer that led there, and place the strongest proof before the visitor has to scroll.

Deliverables

  • Message matched to the ad, Google listing or source offer
  • One repeated call to action, without a menu pulling attention away
  • Structure suited to Google Ads, a Google Business Profile or a seasonal campaign

Design and copy built to move the visitor

The headline answers the question the visitor already has, social proof and client results follow right after, and the form asks only for what is needed to call the prospect back. Every section handles an objection before it can stall the conversion, in the order a visitor in a hurry actually meets them.

Deliverables

  • Headline and subhead matched to search intent or the offer
  • Short form, with fields trimmed to the minimum needed
  • Social proof (client results, reviews) placed before the form

Speed, call tracking and testing

A slow landing page loses visitors before they ever see the offer, so every page is optimized for fast mobile loading. A dedicated tracking number and form tracking separate from the rest of the site show exactly how many calls and submissions each page generates, campaign by campaign.

Deliverables

  • Page optimized for fast mobile loading
  • Dedicated tracking number and form tracking for the page
  • Variant testing to improve conversion rate over time

Case studies

Catering / Restaurant · Laval

Aimara Traiteur

+197% Leads Client account data, reported by SIB (study published 2025-02-25) -59% Form abandonment Client account data, reported by SIB (study published 2025-02-25) SIB redesigned the quote forms with a simplified multi-step approach and deployed full marketing automation. Intelligent workflows automatically re-engage prospects who abandon the process, with personalized email sequences tailored to the event type. Catering / Restaurant Aesthetics & Beauty · Promenade Fleury, Ahuntsic, Montreal, Quebec

Chez Coco Esthétique

100 / 100 / 100 Lighthouse mobile (accessibility, best practices, SEO) after the redesign, 2026-06-11 Lighthouse mobile, SIB post-fix QA, recorded in the SIB CRM on 2026-06-11 8 → 17 FAQ questions SIB CRM theme_updated entry, 2026-06-11 SIB ran an entity-first audit, then shipped a redesign that repositions the clinic as advanced esthetics and replaces unverifiable content with real proof. The same redesign also cleared the site's technical debt. Server monitoring and first-party analytics now provide ongoing visibility, and the site is connected to a blog content pipeline to build topical authority over time. Aesthetics & Beauty Aesthetics & Beauty / Medical aesthetics · Laval, Quebec

Dre Dina Farag, DF Médico-Esthétique

22 (16 unique, 6 repeat) Tracked calls 2026-08-24 (first tracked call) to 2026-09-17 WhatConverts, account 'df-medico', full history (0 leads before 2026-08-24), pulled 2026-09-18 68 → 84 Google clicks (web search) Google Search Console (web search), 28 days 2026-07-24 to 2026-08-20 vs 28 days 2026-08-20 to 2026-09-16 (one shared day), pulled 2026-09-18 SIB rebuilt the DF Médico-Esthétique site on a custom, bilingual WordPress theme with no page builder, then put it live on infrastructure hosted with OVH behind Cloudflare. Search visibility work started with Google Search Console, then a Google Ads campaign targeting Laval consultations was built, launched and fixed after a delivery problem. An audit run after a month of the campaign led to a clean-up of negative keywords and an adjustment to the ad schedule. Alongside that, SIB put call tracking in place with WhatConverts, added PostHog analytics and shipped a new contact form after discovering the old one never passed enquiries through at all. Aesthetics & Beauty / Medical aesthetics

Our method

  1. Strategy

    We study the traffic source (the ad, the Google listing or the campaign) and the visitor's exact intent, then define the one action the page needs to drive before writing or designing anything.

  2. Design

    We write and design the page around that single action: matched headline, relevant proof, a short form and a repeated call to action, for both mobile and desktop.

  3. Launch and tracking

    The page goes live with a dedicated tracking number and form tracking. We watch the conversion rate every week and adjust the headline, proof or form based on what actually works.

A tracking number dedicated to your landing page counts exactly how many calls it generates, campaign by campaign.

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Frequently asked questions

What is a landing page and how is it different from a regular website page?

A landing page receives a visitor who just clicked on something specific, like a Google Ads ad or a Google Business Profile listing, and it has one job: get them to call, book or fill out a form. Unlike a regular site page, it strips out distractions like the full menu to keep the visitor on that one action.

Do I need a landing page if I already have a website?

Yes, if you are running ads or a specific campaign. Sending that paid traffic to your general homepage dilutes the message, and the visitor has to search for what they came for. A dedicated page for that campaign keeps the message consistent from the click to the form.

How long does it take to launch a landing page?

A landing page comes together faster than a full website, once the strategy and content are approved. The exact timeline depends on how many pages you need and how quickly photos or offer-specific content are provided.

Do you track the calls and forms a landing page generates?

Yes. Every landing page gets a dedicated tracking number and form tracking separate from the rest of your site, so you know exactly how many calls and submissions it generates, campaign by campaign, instead of a number blended into your overall traffic.

Does a landing page work with Google Ads and with my Google Business Profile?

Yes, both sources benefit from a dedicated page. For Google Ads, a matched message can improve quality score and lower cost per click. For a Google Business Profile, the booking or website button link leads straight to the offer the searcher is looking for.

Do you test different versions of a landing page?

Yes, once a page gets enough traffic to compare versions reliably. We adjust the headline, social proof or form placement based on real conversion data collected after launch, rather than guessing at what should perform better before a single visitor arrives.

How much does a landing page cost with Social Influence Builder?

The price of a landing page depends on the number of pages and the complexity of the offer; it is confirmed on the initial call. Check our pricing page for an overview of our plans, several of which already include a professional website.

Does a landing page replace my full website?

No. A landing page serves one campaign or offer, while your website presents your business as a whole. The two work together: the page captures paid traffic around a single action, and the site handles visitors exploring your business more broadly.

Does this service work for my industry (clinic, salon, restaurant, home services)?

Yes. We have built landing pages for clinics, salons, restaurants and service businesses across Greater Montreal. The content, proof and offer adapt to your industry and your customers, never a generic template reused regardless of what you sell or who you serve.

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The website system that makes the phone ring

Let's talk about your next client

We'll look at your online presence, reviews, website and ads, then tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.

20 minutes, no obligation, and we'll tell you if it's not a fit.

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