Audience strategy
We start with your offer, your customers and your service area to structure the audiences to test. Custom audiences, lookalikes and interest signals are kept only when they serve the campaign objective.
Meta ads for Facebook and Instagram, the system behind every campaign
Meta ads for Facebook and Instagram: we turn your campaign audience into a measurable path from first impression to form, call or purchase. Audience strategy, creative direction, retargeting and conversion tracking are prepared together, then adjusted using the signals available in your own accounts.
- Meta Ads
- Conversion tracking
For Greater Montreal SMBs with a clear offer who want to reach a local audience with placement-aware creative and readable tracking of the enquiries their campaigns generate.
Meta ads for Facebook and Instagram system: businesses that have used it
What this system fixes
Your audience is too broad or too narrow
A general audience does not always reflect the people who buy your offer. An audience narrowed too far also limits the available volume. We start with your customers and your goal before choosing the segments to test.
Your creative is not earning attention
An ad has to explain quickly what you offer and why someone should keep going. Hooks, copy, visuals, carousels, short videos and vertical formats are tested according to their placement and their role in the campaign path.
You see interactions, but not the full path
Reactions and clicks alone do not explain a campaign. Conversion tracking connects the available events to the chosen goal, so attention can be separated from the enquiries the campaign actually receives.
The expert decides
- Chooses the campaign goal, offer and segments to test with you
- Reviews the message, creative and targeting limits before launch
- Interprets incoming enquiries in the context of your business
- Decides which variants to keep, adjust or remove with you
AI accelerates
- Groups campaign signals so comparisons are easier to review
- Helps prepare copy and hook variants for an expert to review
- Flags changes in cost or volume that need attention
- Organizes retargeting audiences around observed actions
The system building blocks
Creative and messaging by placement
We prepare copy, visuals, carousels and short videos with a clear hook. Every variant is tied to a stage of the campaign path and to the placement where it is meant to run.
Retargeting and conversion tracking
People who visited your site, watched a video or interacted with a post can receive a message matched to that action. The Meta Pixel and Conversions API are configured when your campaign path and access allow it, then tested before optimization.
What the system connects
Meta AdsCampaigns and ad placements
FacebookSocial delivery and audiences
InstagramReels, Stories and social placements- Meta PixelWebsite conversion events
- Conversions APIConversion signals sent directly to Meta
- Call and form trackingAttributed calls and forms
Your journey
- 01Step 1
Audit and strategy
We review your current presence, offer, competitors and customer profile, then structure the campaign path and audiences to test. This stage sets the direction before any ad is produced.
- 02Step 2
Creative and setup
We produce the creative, write the copy, configure available conversion events and prepare the audiences. Tracking is tested before the campaign spends its budget.
- 03Step 3
Launch and testing
Campaigns launch with structured variants across audience, creative and placement. Variants are compared using the signals actually available in the account.
- 04Ongoing
Ongoing optimization
We adjust bids, audiences, messages and creative based on cost per result and enquiry volume. Reports explain what changed and why.
Case studies
Fitness / Training · Repentigny
Bio3Fitness
Fitness / Training
Aesthetics & Beauty · Laval
Esthétique Alia Elle
Aesthetics & Beauty
Aesthetics & Beauty / Spa · Mascouche
Santé & Beauté Luxury
Aesthetics & Beauty / SpaThe figures on these covers are each business’s own result, in its market and at that time, as reported by our clients. It is not a performance promise: yours will be different.
Starting price
$200 /week
Source: Social Influence pricing page, single-channel advertising.Meta ads for Facebook and Instagram system: complementary systems
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See this systemFrequently asked questions
Which businesses can use this system?
Local shops, restaurants, clinics, salons, gyms and stores can use this system when they have a clear offer and customers who use Facebook or Instagram. The starting point depends on your goal, customer path and available data.
What does Meta ads management include?
Audience strategy, campaign structure, copy, creative, retargeting, testing and conversion tracking are part of the system according to the agreed scope. Deliverables are confirmed before launch.
Is ad spend included?
Management and media spend are separate lines. Single-channel advertising management starts at $200 per week on the pricing page, while the budget paid to the platform depends on your situation.
How do you measure conversions?
We configure the events that fit your customer path when access and the platform allow it, then connect tracked forms, calls or other enquiries to campaigns. The chosen indicators stay limited to what your accounts can verify.
Can I start with one platform?
Facebook and Instagram can be handled together in a Meta campaign, or a narrower scope can be chosen first. The discovery call helps select the right starting point.