E-commerce marketing that grows online sales for Montreal businesses

E-commerce marketing by Social Influence increases traffic, improves conversion rates and maximizes ROAS for Montreal online stores, whether on Shopify or another platform. We combine paid channels, SEO and product feed optimization into a single growth strategy.

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Ecommerce marketing: Which clients illustrate this service?

These case studies show the work carried out for named clients.

E-commerce marketing: why isn't your online store converting the traffic it already gets?

An online store loses people at every step: between the visit and the cart, then between the cart and the checkout. Without a full optimization strategy, that gap costs your store revenue every month.

Your cart abandonment rate is working against you
Shoppers add a product to their cart, then disappear. Surprise shipping costs, a checkout that takes too long, or a lack of trust signals turn every point of friction in your buying flow into lost revenue. Without automated cart recovery sequences, nothing brings them back.

You're spending to acquire customers you never keep
Your customer acquisition cost keeps climbing, and a customer who buys once never repays it. Without a retention strategy (post-purchase email sequences, loyalty offers, personalized recommendations) you rebuild your customer base from zero every month, pouring more money into the same bottomless hole.

Your products are invisible on Google
Your product pages don't show up in Google search results or in Google Shopping. Generic descriptions, missing tags and a catalog structure that isn't built for search mean the free organic traffic your competitors are capturing keeps passing you by.

What e-commerce marketing management includes

E-commerce marketing covers the full path from a shopper's first search to a repeat purchase: product visibility, the buying experience on the page, and the emails that bring hesitant shoppers back. We work across all three, because gains in one area get cancelled out fast by a weak spot in another.

Google Shopping and Performance Max for retail

We build and manage Google Shopping and Performance Max campaigns that put your products in front of shoppers actively searching to buy. Campaigns are built around your real margins and stock levels, so ad spend concentrates on the products that actually convert. Products that are out of stock or carry thin margins get excluded automatically, so your budget never chases a sale that would cost you money to fulfill.

Deliverables

  • E-commerce SEO for category and product pages
  • Product feed segmentation by margin and stock level
  • Shopping campaign structure reviewed against sales data monthly
  • Exclusion of low-margin or out-of-stock products from active bidding

Meta ads for e-commerce (catalog, dynamic retargeting)

We connect your product catalog to Facebook and Instagram to run dynamic ads that show shoppers the exact products they viewed or added to their cart. Retargeting brings back visitors who left without buying, while prospecting reaches new shoppers who match the profile of your best customers. Ad spend shifts toward the audiences and products that are actually converting, reviewed against real sales data rather than click volume alone.

Deliverables

  • Conversion rate optimization recommendations
  • Dynamic retargeting for cart abandoners and past purchasers
  • Lookalike audiences built from your best existing customers
  • Creative testing across product imagery and ad formats

Product feed creation and optimization

Your product feed is the foundation every Shopping and catalog campaign runs on. We clean and structure your feed, titles, categories, attributes and images, so Google and Meta can match your products to the right searches instead of rejecting or miscategorizing your listings. We review the feed against rejection and disapproval reports on a set schedule, so listings stay live instead of quietly dropping out of Shopping results.

Deliverables

  • ROAS tracking and monthly revenue reporting
  • Structured data and schema markup for product pages
  • Category and attribute cleanup so filters and search work correctly
  • A feed health check to catch disapprovals before they cost you sales

How we take a store from audit to scaling

The work moves through four phases, from finding where revenue is leaking to putting more budget behind what is proven to convert. Each phase is tested before we move the next dollar into it.

  1. E-commerce audit

    We review your store's conversion funnel from product page to checkout, check your product feed against Google and Meta requirements, and compare your store to your direct competitors. This finds the revenue leaks with the biggest impact and sets the order we work in. We also check how your checkout compares to what shoppers expect on mobile, since your shoppers check out on a phone.

  2. Product feed and Shopping setup

    We clean and structure your product feed, then build Google Shopping and Performance Max campaigns around your real margins and inventory. Product pages get SEO-friendly titles, unique descriptions and schema markup so Google can match your catalog to buyer searches. Every change goes live behind an A/B test first, so we know a redesign helped before it replaces the version that was already selling.

  3. Meta ads and retargeting

    We connect your catalog to Facebook and Instagram to launch dynamic product ads and retargeting campaigns aimed at visitors who left without buying. Campaigns are segmented by product category and shopper behavior instead of running as one generic ad set. Segmentation is based on what someone actually bought or browsed, not a single list that treats every customer the same way.

  4. Reporting and scaling

    Once your funnel and campaigns are running, we track ROAS, revenue and customer acquisition cost every month and use that data to scale the budget toward what's working. You see exactly which channel and campaign is driving your online sales. Reporting stays in plain language: which campaign, which product and which channel is producing the sale, not a wall of platform metrics.

Every day your checkout stays unoptimized is revenue your store won't get back. Book a call and we'll show you where it's leaking.

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Frequently asked questions about e-commerce marketing

The answers below clarify the service scope and delivery.

Do you only work with Shopify stores?

Shopify is the platform we work with most often, but we also support WooCommerce and other major e-commerce platforms. We assess your setup during the discovery call.

What is a realistic ROAS target for a Montreal e-commerce business?

ROAS targets vary by product margin, average order value and competition. We establish a baseline during onboarding and build toward a target that makes your ad spend profitable.

Can you help with both French and English product listings?

We can optimize product listings in both French and English. We optimize product content, ad copy and landing pages for both Quebec French and Canadian English audiences, which is essential for Greater Montreal e-commerce.

Can you work with my existing online store?

We can work with your existing online store. We work with stores already running on Shopify, WooCommerce, Wix, Squarespace and other platforms. The engagement starts with a full audit of what exists today to find the highest-return opportunities first. We are not asking you to rebuild everything: we optimize what is already there and add what is missing. If your current platform is genuinely holding back growth, we can recommend a migration, but only when the return justifies it.

Does e-commerce marketing work for a small catalog?

E-commerce marketing can work for a small catalog. With fewer products, every improvement to a product page reaches a larger share of your total sales. Email marketing and retention strategy matter even more with a small catalog, since each customer has to buy more than once for their value to add up. A tight catalog rewards precision over volume.

How do your services connect with the tools I already use?

We integrate with your existing stack: your email marketing platform, your CRM, your analytics setup, your payment gateway and your inventory system. If those tools do not currently talk to each other, our integration and automation work connects them so data moves automatically instead of being re-entered by hand. The goal is one system working together, not a pile of disconnected tools.

The service catalogue and related offers place this work in a complete path.

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