Sabbya: what was the starting point?
Sabbya wanted a clearer view of which marketing channels brought in customers, so it could decide where to invest its advertising budget.
What did we find?
The observations below describe the issues found at the start of the work.
Several channels, one view
Marketing ran across several channels, each reporting in its own way. Budget decisions needed one shared view of what each channel contributed.
Phone calls as a sales path
Phone enquiries are part of how shoppers reach a boutique. Calls needed to appear in reporting next to online visits.
Reports that keep pace
Budget decisions improve when reports reflect the current week. Fast reporting lets the business adjust while a campaign is still running.
What work did we do?
The actions below are the work completed for this client.
Marketing automation
The tasks linked to this service are detailed below.
- Built automated workflows that bring each lead source into one report.
- Set up reporting that refreshes continuously for faster decisions.
Facebook and Instagram ads
The tasks linked to this service are detailed below.
- Ran Facebook and Instagram campaigns connected to the same reporting view.
- Compared channels side by side to guide advertising decisions.
AI integrations
The tasks linked to this service are detailed below.
- Connected the business phone line to the marketing reporting.
- Used automation to credit each enquiry to its source channel.
We connected phone enquiries and online campaigns into one attribution view. Automated workflows then report on each lead source so advertising decisions rest on current data.
