Esthétique Alia Elle: what was the starting point?
Esthetique Alia Elle, a beauty salon in Laval, had an outdated website that was not converting visitors into clients. Advertising campaigns run independently produced no measurable results and the marketing budget was being wasted.
Before SIB, that site was not pulling its weight: the design was outdated and did not lead visitors toward booking an appointment. Advertising handled in-house, without a targeting strategy, was spending money without any way to measure what came back.
What did we find?
The observations below describe the issues found at the start of the work.
Outdated salon website
The salon's website was outdated and was not turning visitors into booked clients. A site that does not convert lets go of people who were already looking for a salon, which limits revenue growth.
Advertising without a targeting strategy
Advertising was being run in-house without a targeted strategy, and it was not producing measurable results. Without targeting or tracked results, there was no way to know whether the ad spend was bringing in new clients.
Bookings and reminders without automation
Booking, reminders, and promotional offers were all handled without any automation. Handling these by hand takes more effort than an automated workflow, and consistency matters for a business that runs on repeat visits.
What work did we do?
The actions below are the work completed for this client.
SIB redesigned the website with a conversion-focused approach, launched targeted Facebook Ads campaigns, and deployed full marketing automation. Intelligent workflows manage appointment bookings, reminders, and personalized promotional offers.
