Barranco Montréal: what was the starting point?
Barranco Montreal, an authentic Peruvian restaurant, struggled to attract new customers despite exceptional cuisine. Their online presence was virtually non-existent and they relied solely on word of mouth to fill their dining room.
Before working with SIB, Barranco depended almost entirely on word of mouth to fill the dining room. Great food alone wasn't enough: their online presence was practically nonexistent, which capped how many new customers they could reach beyond people who already knew the place.
What did we find?
The observations below describe the issues found at the start of the work.
Nearly nonexistent online presence
Their online presence was practically nonexistent, with no site built to turn visitors into reservations. A restaurant relying only on word of mouth plateaus fast, especially with diners who check online before booking a table.
Google listing without local optimization
Their Google Business listing wasn't optimized for local search. Without a strong listing, Barranco stayed nearly invisible on Google Maps, exactly where people search for a restaurant nearby.
Passive customer review management
Barranco wasn't managing customer reviews proactively. A steady stream of positive reviews reassures prospective diners and carries real weight in local search rankings.
No targeted advertising campaigns
Facebook and Instagram had no targeted ad campaign running to build visibility. Those platforms let a restaurant put its food in front of new customers that word of mouth alone never reaches.
Reservations without an automated system
Reservations and customer follow-up ran with no automated system behind them. Without automation, the restaurant risked losing new customers it had just won, simply from a lack of follow-up after their first visit.
What work did we do?
The actions below are the work completed for this client.
SIB deployed an intensive local SEO strategy with Google Business optimization, proactive review management, and a targeted Facebook Ads campaign. A marketing automation system was put in place to manage reservations and build customer loyalty.
