C'esthétique: what was the starting point?
C'esthétique had lost access to its professional Facebook account, cutting off a key marketing channel. At the same time, the clinic's online visibility had stalled and the website was generating very few new prospects.
To reach clients and bring in new appointment requests, the clinic relied mainly on its professional Facebook account and its website, cesthetique.ca. Those two channels were how people in Terrebonne looking for esthetics services found C'esthétique.
What did we find?
The observations below describe the issues found at the start of the work.
Lost access to Facebook account
C'esthétique had lost access to its professional Facebook account, its main marketing channel. Without that account, the clinic could no longer reach clients or take in new requests through it.
Stalled online visibility
The clinic's online visibility had stalled. Stalled visibility meant fewer people in Terrebonne were finding C'esthétique when searching for esthetics services.
Few leads from the website
The website was generating very few new leads. A site that doesn't convert visitors into appointment requests puts a direct limit on the clinic's growth.
Manually managed social posts
Social media posts and appointment-request follow-up were handled by hand, with no automated workflow in place. Manual follow-up tends to be slower and less consistent, which can mean interested clients slip through the cracks.
What work did we do?
The actions below are the work completed for this client.
SIB first recovered the lost professional Facebook account, then deployed a local SEO strategy and website optimization. Intelligent workflows now automate social media posting and appointment request follow-up.
