Institut V Esthétique: what was the starting point?
Institut V Esthetique, a high-end beauty clinic, was still operating with manual processes and an outdated website. Appointments were booked by phone only and the clinic was not benefiting at all from digital marketing.
Before Social Influence got involved, the clinic ran on manual processes and an outdated website: appointments could only be booked by phone, and Institut V saw no benefit from digital marketing at all. The institutvesthetique.ca website now takes online bookings.
What did we find?
The observations below describe the issues found at the start of the work.
Website without online booking
Institut V's website was dated and had no way for clients to book online. Every new appointment depended on someone calling during business hours, which put a hard ceiling on how many clients the clinic could take on.
Missing from local SEO
The clinic had no local SEO presence. People searching nearby for aesthetic treatments could not find Institut V, so that demand went straight to competitors who showed up on Google.
No paid campaigns
No paid campaign was capturing high-intent booking searches. Without Google Ads, people actively ready to book a treatment never turned into leads for the clinic.
Manual follow-up after appointments
The clinic handled post-appointment follow-up and client retention entirely by hand, with no automation. Manual follow-up meant reminders and loyalty outreach happened inconsistently, which cost the clinic repeat visits.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Relaunched the site on WordPress in April 2026, replacing Square Online, with laser prices corrected from the clinic's own price sheet.
- Launched a full English version of the site in July 2026, with fr-CA and en-CA hreflang tags.
SEO Montreal
The tasks linked to this service are detailed below.
- Ran the initial technical SEO audit in February 2026, while the site still ran on Square Online.
- Rebuilt thin service pages with FAQs and schema markup in August 2026.
- Added the clinic's APESEQ membership to the site's structured data.
Google Ads
The tasks linked to this service are detailed below.
- Fixed a redirect that was sending Google Ads clicks to dead pages.
- Reviewed the Google Ads strategy and recommended search campaigns segmented by treatment.
Marketing automation
The tasks linked to this service are detailed below.
- Connected Square payments to enquiry tracking, so each paid booking is tied to its source.
- Analysed inbound calls to find missed sales, with a French-language report for the owner.
Social Influence carried out a complete digital transformation: a new optimized WordPress site, targeted Google Ads campaigns, local SEO, and marketing automation. Intelligent workflows now manage appointment reminders, post-treatment follow-up, and loyalty campaigns.
