--- title: "Institut V Esthétique Case Study: A Complete Digital Transformation | Social Influence" description: "Institut V Esthetique is a Montreal beauty clinic case study where a new site, local SEO, Google Ads and marketing automation brought booking online." canonical: "https://socialinfluencebuilder.com/en/institut-v-esthetique/" lastmod: "2026-09-19T04:40:27+00:00" lang: "en-CA" format: "markdown" --- [Web version of this page](https://socialinfluencebuilder.com/en/institut-v-esthetique/) HTML version: [French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/institut-v-esthetique.md) [English Markdown version](https://socialinfluencebuilder.com/en/institut-v-esthetique.md) # Institut V Esthétique: website, SEO and advertising - **Client:** Institut V Esthétique - **Location:** Montreal - **Timeline:** About 2 years - **Website:** [Visit the client website](https://www.institutvesthetique.ca/) - **Services used:** [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/), [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/), [Google Ads Montreal: management that generates leads](https://socialinfluencebuilder.com/en/google-ads-montreal/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/) ## at a glance Institut V Esthétique is a high-end beauty clinic based in Montreal's Mercier-Hochelaga-Maisonneuve neighbourhood. The clinic offers facial treatments, laser hair removal, HydraFacial services and nail care, serving a mostly female clientele throughout the greater Montreal area. Before Social Influence got involved, the clinic ran on manual processes and an outdated website: appointments could only be booked by phone, and Institut V saw no benefit from digital marketing at all. The institutvesthetique.ca website now takes online bookings. [Visit the client website](https://www.institutvesthetique.ca/) ## what was the starting point? Institut V Esthetique, a high-end beauty clinic, was still operating with manual processes and an outdated website. Appointments were booked by phone only and the clinic was not benefiting at all from digital marketing. ## What did we find? ### Website without online booking Institut V's website was dated and had no way for clients to book online. Every new appointment depended on someone calling during business hours, which put a hard ceiling on how many clients the clinic could take on. ### Missing from local SEO The clinic had no local SEO presence. People searching nearby for aesthetic treatments could not find Institut V, so that demand went straight to competitors who showed up on Google. ### No paid campaigns No paid campaign was capturing high-intent booking searches. Without Google Ads, people actively ready to book a treatment never turned into leads for the clinic. ### Manual follow-up after appointments The clinic handled post-appointment follow-up and client retention entirely by hand, with no automation. Manual follow-up meant reminders and loyalty outreach happened inconsistently, which cost the clinic repeat visits. ## What work did we do? ### [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/) - Relaunched the site on WordPress in April 2026, replacing Square Online, with laser prices corrected from the clinic's own price sheet. - Launched a full English version of the site in July 2026, with fr-CA and en-CA hreflang tags. ### [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/) - Ran the initial technical SEO audit in February 2026, while the site still ran on Square Online. - Rebuilt thin service pages with FAQs and schema markup in August 2026. - Added the clinic's APESEQ membership to the site's structured data. ### [Google Ads Montreal: management that generates leads](https://socialinfluencebuilder.com/en/google-ads-montreal/) - Fixed a redirect that was sending Google Ads clicks to dead pages. - Reviewed the Google Ads strategy and recommended search campaigns segmented by treatment. ### [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/) - Connected Square payments to enquiry tracking, so each paid booking is tied to its source. - Analysed inbound calls to find missed sales, with a French-language report for the owner. Social Influence carried out a complete digital transformation: a new optimized WordPress site, targeted Google Ads campaigns, local SEO, and marketing automation. Intelligent workflows now manage appointment reminders, post-treatment follow-up, and loyalty campaigns. ![Institut V Esthétique: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/institut-v-esthetique-cover.png) ## What does the client say? > SIB transformed our clinic. We went from booking everything by phone to a fully automated system. Our revenue quadrupled and we receive qualified leads every day with no extra effort. It is an extraordinary transformation. > > Alexandra Vivanco, Owner The client’s own words. This is their experience in their market, not a promise of results. ## Which other case studies can you read? - [Neu Clinic Toronto](https://socialinfluencebuilder.com/en/neu-clinic-toronto/) - [Esthétique Alia Elle](https://socialinfluencebuilder.com/en/esthetique-alia-elle/) - [C'esthétique](https://socialinfluencebuilder.com/en/cesthetique/) - [All case studies](https://socialinfluencebuilder.com/en/case-studies/)