La Toxica: what was the starting point?
La Toxica had strong word of mouth, but its Google listing was incomplete and reservations had stalled.
Known locally for its atmosphere and strong word of mouth, La Toxica had been coasting on its regulars. Its Google Business Profile listing was incomplete, and its online presence didn't match the restaurant's popularity, which was holding back new reservations.
What did we find?
The observations below describe the issues found at the start of the work.
Incomplete Google Business Profile
La Toxica's Google Business Profile was incomplete, leaving out details customers need to choose a restaurant. An incomplete listing hurts local search visibility right at the moment diners decide where to eat.
Word of mouth without Google reviews
Strong word of mouth wasn't showing up as Google reviews or search visibility. In a fiercely competitive downtown dining scene, diners pick based on reviews and ranking, so offline goodwill alone wasn't filling tables.
Manual review management
Review management and reservation follow-up were handled manually, with no system in place to respond to reviews in real time. Slow or missing responses to reviews erode customer trust and hurt local ranking, both of which were holding reservations back.
Birria given little prominence
Birria, La Toxica's signature dish, was not yet front and centre as the restaurant's main draw. Building the marketing around a dish customers already loved gave SIB a clear point of difference in a crowded restaurant category.
What work did we do?
The actions below are the work completed for this client.
Web design
The tasks linked to this service are detailed below.
- Designed and maintain La Toxica's bilingual website on a custom WordPress theme.
- Prepared a full site redesign: menu, both locations, catering, reservations and blog, with contrast and tap-target fixes.
SEO Montreal
The tasks linked to this service are detailed below.
- Wrote a Google review response guide in French, English and Spanish for the Saint-Laurent Boulevard location, with an escalation path for one- and two-star reviews.
- Audited the blog in August 2026: found articles competing with each other and planned merges for the tacos, birria and Montreal topics.
Call tracking
The tasks linked to this service are detailed below.
- Installed call and enquiry tracking on latoxica.ca in July 2026, verified on French and English pages.
- Set up the restaurant's own website analytics in July 2026.
SIB's work with La Toxica covers the website, local SEO, Google Ads, Facebook and Instagram advertising, and call and enquiry tracking, so the restaurant can see where its calls and enquiries come from.
