---
title: "Esthétique Alia Elle: Laval beauty salon site rebuild"
description: "Case study: a Laval beauty salon site rebuild and improved booking journey."
canonical: "https://socialinfluencebuilder.com/en/esthetique-alia-elle/"
lastmod: "2026-09-19T04:40:27+00:00"
lang: "en-CA"
format: "markdown"
---
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[French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/esthetique-alia-elle.md)
[English Markdown version](https://socialinfluencebuilder.com/en/esthetique-alia-elle.md)

# Esthétique Alia Elle: site rebuild and booking journey

- **Client:** Esthétique Alia Elle

- **Location:** Laval

- **Services used:** [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/), [Facebook and Instagram advertising that moves Montreal customers from scroll to sale](https://socialinfluencebuilder.com/en/facebook-instagram-ads/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/)

## at a glance

Esthétique Alia Elle is a beauty salon in Laval, Quebec. The salon serves a local clientele with aesthetic treatments and, before working with SIB, presented its services through its site, aliaelle.ca. That page carried most of the work of bringing in new clients.

Before SIB, that site was not pulling its weight: the design was outdated and did not lead visitors toward booking an appointment. Advertising handled in-house, without a targeting strategy, was spending money without any way to measure what came back.

## what was the starting point?

Esthetique Alia Elle, a beauty salon in Laval, had an outdated website that was not converting visitors into clients. Advertising campaigns run independently produced no measurable results and the marketing budget was being wasted.

## What did we find?

### Outdated salon website

The salon's website was outdated and was not turning visitors into booked clients. A site that does not convert lets go of people who were already looking for a salon, which limits revenue growth.

### Advertising without a targeting strategy

Advertising was being run in-house without a targeted strategy, and it was not producing measurable results. Without targeting or tracked results, there was no way to know whether the ad spend was bringing in new clients.

### Bookings and reminders without automation

Booking, reminders, and promotional offers were all handled without any automation. Handling these by hand takes more effort than an automated workflow, and consistency matters for a business that runs on repeat visits.

## What work did we do?

SIB redesigned the website with a conversion-focused approach, launched targeted Facebook Ads campaigns, and deployed full marketing automation. Intelligent workflows manage appointment bookings, reminders, and personalized promotional offers.

![Esthétique Alia Elle: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/esthetique-alia-elle-cover.png)

## What does the client say?

> SIB tripled my revenue in just a few months. The new website is beautiful and clients love being able to book online. The automated follow-ups really made the difference for retaining my clientele.
>
> Alia Benhadj, Owner and Aesthetician

The client’s own words. This is their experience in their market, not a promise of results.

## Which other case studies can you read?

- [Institut V Esthétique](https://socialinfluencebuilder.com/en/institut-v-esthetique/)
- [Neu Clinic Toronto](https://socialinfluencebuilder.com/en/neu-clinic-toronto/)
- [C'esthétique](https://socialinfluencebuilder.com/en/cesthetique/)
- [All case studies](https://socialinfluencebuilder.com/en/case-studies/)