Santé & Beauté Luxury: what was the starting point?
Santé & Beauté Luxury, a high-end spa in Mascouche, had a fragmented digital presence. Each marketing channel operated in a silo, making it impossible to measure the overall return on investment or effectively retain clients.
Before working with Social Influence, Santé & Beauté Luxury managed its marketing channel by channel, with no overview connecting search, advertising and client retention. Each effort ran on its own, which made it hard to know what was actually working for the business.
What did we find?
The observations below describe the issues found at the start of the work.
Marketing channels without connections
The business's marketing channels, including SEO, Google Ads, Facebook and Instagram, each ran on their own, with no connection between them. That isolation made it impossible to measure return on investment across the marketing strategy as a whole.
No automated data connections
No automation linked data across channels or tracked a client's path from one touchpoint to the next. Without that tracking, the business couldn't personalize its communications based on how clients actually behaved.
Fragmented digital presence
The business's digital presence, taken as a whole, stayed fragmented. That fragmentation hurt the business's ability to retain clients effectively.
What work did we do?
The actions below are the work completed for this client.
Social Influence unified the marketing strategy with a consistent multi-channel approach: SEO, Google Ads, Facebook Ads, and marketing automation. Intelligent workflows synchronize data across all channels and manage personalized customer journeys.
