Bain Magique Montréal: what was the starting point?
Bain Magique Montréal already received a high volume of quote requests. The goal was to turn more of those requests into customers, through faster and more consistent follow-up.
What did we find?
The observations below describe the issues found at the start of the work.
Demand that already exists
A high volume of quote requests from homeowners. The demand was already there, so the work had to focus on turning those requests into customers.
A quote request that is easy
A quote step that has to stay simple at the moment a visitor is ready to act. Every unnecessary step risks losing a request that was already qualified.
Fast, consistent follow-up
Homeowners who often compare several contractors before choosing. A quick reply and a well-timed follow-up keep the conversation open.
What work did we do?
The actions below are the work completed for this client.
Google Ads
The tasks linked to this service are detailed below.
- Matched the ads to the redesigned landing pages.
- Directed the campaigns toward quote requests.
Marketing automation
The tasks linked to this service are detailed below.
- Set up workflows to reply to new requests quickly.
- Deployed a follow-up system for prospects who have not booked yet.
Web design
The tasks linked to this service are detailed below.
- Redesigned the landing pages around the quote request.
- Trained the team on conversion best practices.
We set up automated follow-up on incoming requests, with a reminder system for prospects who have not booked yet. We also redesigned the landing pages and trained the team on conversion best practices.
