Bain Magique Montréal: what was the starting point?
Bain Magique Montreal struggled to convert prospects into clients despite a high volume of inquiries. Submission forms had a significant abandonment rate and lead follow-up was handled manually, resulting in considerable revenue loss.
Before working with Social Influence, the company was already getting a high volume of quote requests from interested homeowners, a sign of solid standing in the Montreal market. The challenge was turning that interest into paying clients rather than simply attracting more visitors.
What did we find?
The observations below describe the issues found at the start of the work.
Quote requests not converting
A high volume of quote requests was not turning into clients. That showed real demand for the company's services, meaning the leak was in the process rather than in attracting visitors.
Quote form drop-off
The quote request forms had a significant drop-off rate. That friction hit visitors at the exact moment they were ready to become a lead, losing requests that were already qualified.
Manual lead follow-up
Lead follow-up was handled manually, with no structured system. Response speed then depended on staff availability, which slowed down contact with hot prospects who could easily go elsewhere.
Missing prospect re-engagement system
No re-engagement system existed for prospects who did not book on first contact. Those prospects were recoverable revenue rather than a lost cause, provided an automated follow-up could reach them at the right time.
Conversion without a structured approach
The team had no structured approach to converting requests into booked clients. Without clear conversion practices, even a follow-up that went well could still stall before the final step of confirming an appointment.
What work did we do?
The actions below are the work completed for this client.
Social Influence implemented a comprehensive marketing automation strategy with intelligent workflows for lead follow-up. An automated re-engagement system was deployed, along with a redesign of landing pages and team training on conversion best practices.
