Medical Aesthetics Marketing in Quebec
A medical aesthetics clinic sells medical trust, not a discount. We build the site, the local search presence and the Google Ads campaigns that get the phone ringing for a physician-led clinic, while following the Collège des médecins du Québec's advertising rules: no result guarantees, no before-and-after claims presented as a promise, no treatment prices published online. Call tracking replaces promises with numbers, even when booking runs through an outside tool like Jane App or Square, so every advertising decision rests on real data instead of an impression.
Book a callWhat shapes your market
Trust matters more than price
A patient considering injectables or a laser treatment under medical supervision weighs a physician's reputation and skill well before weighing the price. The decision takes longer than booking a haircut, and it usually happens after reading the clinic's Google Business listing, its site and its reviews, sometimes over several days before dialing the number. An online presence that doesn't clearly show who practises, where, and under what medical supervision loses that comparison before the first call. The site has to do that demonstration work in place of an in-person conversation, without ever promising a result the Collège des médecins doesn't allow it to promise. The site often works as the first impression before the first phone conversation even happens, and that's where the decision to dial or keep looking gets made.
Advertising is regulated by the Collège des médecins
The Collège des médecins du Québec sets limits on what a medical aesthetics clinic can say in its advertising: no result guarantees, no before-and-after photo presented as a promise. As a precaution, SIB also applies its own policy: no published price for a medical act like a neuromodulator injection. For certain categories of health-related advertising, Google also requires its own certification, filed before the campaign can run. A site or campaign that ignores these rules risks a complaint, on top of losing the trust of patients who can spot a promise that sounds too good to be true. Following these rules limits the risk of a complaint and still leaves room for a campaign that works. We document every wording choice before publishing, so a clinic can justify its content if the question ever comes up.
Booking often happens off the site
Jane App, Square, Fresha: a medical aesthetics clinic's booking frequently runs through an outside tool, not a form on the site. Without call tracking on the clinic's line, nobody knows which search, which ad or which page made the phone ring, and every advertising dollar is spent blind. A poorly wired contact form, like a plain mailto link, makes it worse: the enquiry gets sent, but it never actually arrives anywhere, and nobody at the clinic knows it was lost. Bookings tools like these are convenient for patients, but they weren't built to answer the marketing question of where each new enquiry actually came from.
The mistakes we find
A contact form that never delivers the request
A mailto link on the contact page looks like it works, but nothing ever lands in a monitored inbox. That's what we found on one Quebec medical aesthetics client's site before replacing it with a bilingual form wired to real tracking, with a verified conversion event instead of a silent send that gives the illusion everything is working. Every enquiry sent through that broken link stayed invisible, with no way to know how many were lost before the fix.
Google Ads campaigns blocked or launched without the health exemption
Google requires an exemption for health-related advertising, filed before delivery starts. Without it, or with keyword breadth, ad scheduling or a cost-per-click ceiling set wrong, a medical clinic's campaign can generate zero impressions on launch day, as we saw with DF Médico-Esthétique before the fix. An audit after a month of delivery then stops the clinic from paying for searches that never convert, adding the negative keywords that were missing from the start.
Domain authority too thin to rank
A newer clinic often starts from close to a blank slate in search: few inbound links, little authority, and Google skipping over service pages that are already written. Content alone isn't enough; without link outreach, without confirming the right category on the Google Business listing, and without confirmed indexing in Search Console, those pages stay invisible despite the work already put into them, sometimes for months. The same audit also checks medical-business structured data, a point where some clinics are already ahead of competitors without realizing it.
Result guarantees, before-and-afters and prices published online
A guaranteed result or an unqualified before-and-after pair expose a medical clinic to a complaint with the Collège des médecins. SIB also removes any published treatment price from the site as a precaution, even where it isn't explicitly barred by the Collège. We replace that kind of content with verifiable proof: real Google reviews, verified practitioner bios, tracked call and organic search data, all dated and sourced, rather than a promise the clinic can't legally keep. That approach centers the practitioner's real credentials and the clinic's real setting.
The system in four moves
A compliant, bilingual site with no forbidden claims
We rebuild the site on a custom WordPress theme, in French and English, with no page builder. Every page follows the Collège des médecins' advertising rules: no result guarantees, no before-and-after presented as a promise, no published price for a medical treatment. Structured data identifies the clinic and its medical supervision, breadcrumbs and internal links connect the treatment pages, and the contact form routes every enquiry to a tracked tool instead of a mailto link that goes nowhere. The site launches behind Cloudflare, with a consent banner that meets Quebec's Law 25, so data collection stays regulated too. Legacy URLs get redirected and internal links tie the treatment pages together, so nothing that used to rank gets lost in the move.
Local search work that builds authority
We submit the site to Google Search Console, fix indexing on service pages that are already written, and reach out for backlinks to the clinic's content. For a newer clinic with no search history, that authority matters as much as the content itself: two identical pages don't rank the same if only one has links pointing to it. A Google Business Profile audit also confirms the right primary category across the whole service area, a detail plenty of clinics leave to chance when they set up their listing. The existing blog gets cleaned up too: mismatched French/English post pairings fixed, overlapping FAQ or pricing content merged into articles already published, duplicate drafts removed.
Compliant Google Ads campaigns, exemption filed
We build search campaigns around the clinic's consultations, file the health exemption Google requires, and fix the delivery blocks that keep a campaign from generating a single impression. After a month of delivery, an audit of negative keywords and ad scheduling stops the clinic from paying for searches that never convert. Ad spend stays billed separately by Google, directly to the clinic, never folded into SIB's management fee. The clinic's core treatments get covered in separate ad groups, so each search lands on the most relevant page instead of a generic one.
Call tracking that ties every dollar to a result
Whether bookings run through Jane App, Square or another tool, we install call tracking on the clinic's line and privacy-conscious analytics, with form fields masked in session recordings to meet Quebec's Law 25. Every inbound call becomes a counted data point instead of a guess, and the next ad budget gets set from those numbers, month after month. That same tracking line shows which campaign, keyword or page actually drove the call, on top of the fact that it happened.
The levers to activate
Web design in Montreal built to convert visitors into customers
Web design by Social Influence creates fast, clear WordPress websites for Montreal SMBs that are built around conversion rate optimization, not just visual appeal. Every page is designed with a goal: more calls, more form fills, more sales.
SEO in Montreal that brings you customers
SEO by Social Influence helps Montreal SMBs rank on Google Maps and in the local pack, and turn organic searches into real customers. Our team has guided 150+ Greater Montreal businesses through every stage of local and technical SEO.
Google Ads management in Montreal that generates leads
Google Ads by Social Influence connects Montreal SMBs with buyers who are actively searching for their products and services, turning ad spend into qualified leads. Our team has managed over $9.72 million in paid search budgets and consistently delivers an average 4x ROI for our clients.
CRM and lead management that helps Montreal SMBs close more customers
CRM and lead management by Social Influence sets up the systems Montreal businesses need to capture, track, nurture and close leads without anything falling through the cracks. We select or configure the right CRM for your business and build the workflows that make your sales process consistent.
We say no to the claims the Collège des médecins forbids, and measure every tracked call instead, across all sources.
Including when it is not for you
Is digital marketing allowed for a medical aesthetics clinic in Quebec?
Yes, as long as it follows the Collège des médecins du Québec's rules on advertising for aesthetic medicine: no result guarantees, no before-and-after presented as a promise. SIB also applies its own policy of not publishing medical treatment prices online, as a precaution. We build the site and campaigns around those rules, not around ways to get past them, and document every decision that touches compliance, in case the clinic ever needs to justify it.
How much does marketing cost for a medical aesthetics clinic?
The Pub Express plan starts at $200 per week before tax (GST/QST), for managing one advertising platform; ad spend itself is separate. It then depends on the channels and ad volume you want, which we work out case by case against your goals. We never publish treatment prices here, that's the clinic's call, not SIB's, and the Collège des médecins regulates it separately.
What happens with call tracking if bookings go through Jane App or Square?
We install call tracking directly on the clinic's phone line, regardless of which booking tool runs behind the scenes. Every inbound call is recorded and tied to its source, giving a real measurement even when the booking itself happens somewhere other than the site, without ever capturing the content of the call, only where it came from.
How long before a medical aesthetics clinic sees results?
A well-configured Google Ads campaign can generate calls within weeks, once the health exemption is filed and delivery is confirmed. Local search takes longer, often several months, because it depends on domain authority and the backlinks already in place, both of which build up gradually rather than overnight, even with a strong site. An audit run after the first month of delivery exists exactly to fix that before more budget gets wasted.
Can a medical clinic's site show before-and-after photos?
Only with care, and never as a guarantee of results. The Collège des médecins regulates this content closely, along with the word "guaranteed" specifically. We favour verifiable proof instead: real Google reviews, real practitioner bios, and tracked call data that doesn't depend on a visual promise and holds up better to scrutiny.
Does medical clinic marketing fit a non-medical esthetics business too?
Not in the same way. An advanced esthetics business like Chez Coco Esthétique, in Ahuntsic, isn't bound by the same advertising rules as a physician-led clinic, and its marketing can speak more freely about its treatments. Without direct medical supervision, our spa and salon page is the better fit for your sector and its own rules.