A Human Version and an AI Version: Why Every Page on Our Site Has a Markdown Twin
Every page on our site now has a Markdown version and an llms.txt file. Here is what we built, why, and what it does not change for Google Search.
Read the articleSearch and AI
This blog category explains how a Greater Montreal business shows up in Google search results and in answers from AI assistants like ChatGPT or Perplexity. You'll find explanations of structured data, llms.txt files and the practices that keep you visible, whether the search comes from a traditional engine or a generative AI.
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ChatGPT Search: How a Local Business Gets Cited
A client asked if ChatGPT would cite her business. Here are the prompts we test, what actually gets cited, and what we change on a site before it happens.
Read the articleGoogle AI Overviews and Small Businesses: What Changes for Local Searches
Google rolled out AI Overviews across Canada on October 28, 2024, in English only. Here is what changes, and does not, for a Montreal-area small business.
Read the articleUsing ChatGPT for Website Copy: What to Keep, What to Verify
What a small business owner should keep and check before publishing website copy written with ChatGPT, and how to catch it before it goes live.
Read the articleFrequently asked questions
What's in the Search and AI category?
This category covers search engine optimization and visibility in AI assistant answers, including ChatGPT, Perplexity and Google's AI-generated overviews. Each article walks through one practical topic, such as structured data or the llms.txt file, for a business in Greater Montreal.
Who are these articles for?
They're written for local business owners who want to understand how their site gets read, by Google and by AI assistants alike, without having to learn the technical language of web development or artificial intelligence to make sense of it all.
What's the llms.txt file, and why talk about it here?
The llms.txt file is a proposed convention for telling AI assistants which pages on your site to check first, similar to a sitemap built for AI rather than for Google. Some tools read it; others don't yet. Our articles explain what it does and how it fits alongside the SEO work you're likely already doing.
Do these articles replace an AI visibility service with an agency?
No, they don't. They explain the principles behind search and AI visibility, but a full strategy needs a diagnosis specific to your business, your customers and your existing content. Our AI Visibility page describes what that work includes step by step.