Law 25, September 2023 Stage: Consent and Advertising Tags
The second stage of Quebec's Law 25 took effect on September 22, 2023. Here is what changed for consent and advertising tags on a small-business website.
Read the articleMeasurement and Tracking
These articles explain how to tell whether an ad campaign or a website is turning clicks into real calls and real quote requests. They cover call tracking, conversion tracking, key performance indicators (KPIs) and setting up measurement tools such as Google Analytics. They're written for owners and managers who already spend on ads or get traffic and want to understand what is actually working before adjusting their budget. Our call and conversion tracking service applies these same principles to your account.
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Read the articleFrequently asked questions
What's in the Measurement and Tracking category?
This category covers call tracking, conversion tracking, key performance indicators and setting up measurement tools such as Google Analytics. Each article walks through one real decision, such as choosing a tracking number or reading a report, for a business in Greater Montreal.
Why isn't a click count enough to judge a campaign?
A click shows someone visited your site, not that they called you or filled out a form. Call and conversion tracking connects each ad, page and traffic source to a real action, which lets you cut what isn't actually producing calls.
What's the difference between call tracking and Google Analytics?
Google Analytics measures behaviour on your site: pageviews, time on page, bounce rate. Call tracking attributes each phone call to the ad, page or source that triggered it. The two work together to show the full customer path, from click to call.
Do these articles replace a professional tracking setup?
No. They explain the principles behind reliable tracking, but a setup specific to your account needs your phone numbers, forms and ad campaigns connected correctly before the data can be trusted. Our call and conversion tracking service builds that system for your business.
What makes a KPI useful for a small local business?
A useful KPI measures an action that moves a visitor closer to a purchase or a booking, such as calls received or a form's conversion rate. A number that never changes your decisions, like pageviews alone, isn't the right indicator to track first.