Quebec small business marketing blog

Quebec small business marketing blog: the Social Influence Builder blog collects practical articles on local SEO, online advertising, websites, automation and measurement. Each article answers one real question a Greater Montreal business owner asks.

SEO By Social Influence Builder

Google My Business Posts: What a Neighbourhood Business Should Post

Google My Business posts for a neighbourhood shop: what to post as an update, event or offer, which launch button to pick, and a simple weekly routine.

Read the article
SEO By Social Influence Builder

YellowPages, Yelp, 411: Which Directories Are Still Worth It in Québec

YellowPages, Yelp, 411, and the Québec directories still worth claiming in 2017: which send real calls, what a paid upgrade adds, and when to keep or drop one.

Read the article
SEO By Social Influence Builder

Name, Address, Phone: Why Consistent Listings Matter in Québec Directories

Name, Address, Phone: why matching your listings across Québec directories helps search engines trust your business, and how to audit them.

Read the article
Websites and Conversion By Social Influence Builder

Mobile-First Indexing: What Google’s Announcement Means for a Small-Business Site

Mobile-first indexing: Google announced it in November 2016. What it changes for a small-business site, and the five-point check before a redesign.

Read the article
Online Advertising By Social Influence Builder

AdWords Call-Only Ads: When a Call Button Beats a Website

AdWords call-only ads put a tap-to-dial number in front of urgent mobile searchers, so the call closes the job when a thin website would lose it.

Read the article
Automation and CRM By Social Influence Builder

Web Forms Into Your CRM: No More Leads Lost in an Inbox

Web forms into your CRM turn every submission into an owned, timestamped lead record, with field mapping, instant notification and stored CASL consent.

Read the article
Measurement and Tracking By Social Influence Builder

High Bounce Rate: When It Is Not a Problem

High bounce rate is often fine: what a bounce means in Universal Analytics, the page types where it is normal, and the numbers to read beside it.

Read the article
Online Advertising By Social Influence Builder

Flyers or Digital Ads: Where a New Neighbourhood Business Should Invest

Flyers or digital ads: test both small on the same Greater Montréal streets, then let a coupon code or landing page show which one brought the customer.

Read the article
Websites and Conversion By Social Influence Builder

Website Live Chat: Useful or a Distraction for a Service Business?

Website live chat helps a service business only when a named person answers within minutes; how to staff it, and when a form or phone works better.

Read the article
Online Advertising By Social Influence Builder

Facebook Pixel for restaurants with no online store

Facebook Pixel for restaurants with no online ordering can track reservations, menu views and phone calls, without a Purchase event.

Read the article
SEO By Social Influence Builder

Choosing Your Primary Google My Business Category

Choosing your primary Google My Business category: how to pick the most specific listing category for your Greater Montreal business, and when to change it.

Read the article
Reputation and Reviews By Social Influence Builder

Reviews on Facebook, Google and Yelp: Where to Focus

Reviews on Facebook, Google and Yelp: where a Greater Montréal owner should focus first, how each platform works, and how to ask within the rules.

Read the article

Frequently asked questions

What's on the SIB blog?

The blog is organized into seven categories: SEO and local search, online advertising, websites and conversion, automation and CRM, reputation and reviews, measurement and tracking, and search and AI. Each article walks through one real decision for a business in Greater Montreal.

Who writes the blog articles?

Articles are drafted with AI assistance, then checked and published by Marven Salgado, founder of SIB, a marketing agency based in Mascouche that has worked with local businesses across Greater Montreal since 2016. His About page covers his full professional background.

How does the blog search work?

The search bar looks through the titles and content of blog posts only, in the language of the page you're on. Type a keyword, such as a service or platform, to see matching articles. Service pages and case studies aren't included in these results.

Do the articles replace working with the agency?

The blog articles do not replace working with the agency. The articles explain the principles behind each topic, but working with SIB starts with a diagnosis specific to your business, your customers and your call or quote goals. Our service pages describe exactly what each engagement includes, step by step.

Is the blog written for every type of business?

The articles reflect situations SIB's own clients face across many industries: clinics and medical aesthetics, salons, restaurants, home services, merchants and franchises throughout Greater Montreal. Some posts focus on one industry in particular, while others apply to any local business regardless of sector.

Let's talk about your next client

We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.

20 minutes, no obligation, and we'll tell you if it's not a fit.

Book a call