Website conversion blog

Website conversion blog: this category covers web design, landing pages, ecommerce and WordPress maintenance for businesses across Greater Montreal. You'll find practical explanations for turning site visits into calls and quote requests.

Website conversion blog, desk with stacked devices and a graphics tablet

Website conversion blog: articles

Website conversion blog: browse the articles in this category.

Websites and Conversion By Social Influence Builder

HTTPS migration and rankings: moving over without losing yours

HTTPS migration and rankings: the checklist for Quebec small businesses covering redirects, internal links and Search Console, without losing either.

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Websites and Conversion By Social Influence Builder

Mobile-First Indexing: What Google’s Announcement Means for a Small-Business Site

Mobile-first indexing: Google announced it in November 2016. What it changes for a small-business site, and the five-point check before a redesign.

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Websites and Conversion By Social Influence Builder

Website Live Chat: Useful or a Distraction for a Service Business?

Website live chat helps a service business only when a named person answers within minutes; how to staff it, and when a form or phone works better.

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Websites and Conversion By Social Influence Builder

Bilingual Websites in Québec: One Page per Language, Not a Translate Button

Bilingual websites in Quebec need more than a translate button. Here is how to build a separate page for each language and connect them with hreflang.

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Frequently asked questions

What's in the Websites and Conversion category?

This category covers web design, landing pages, ecommerce and WordPress maintenance. Each article walks through one real decision, such as which fields belong on a quote form or how a product page should be laid out, for a business in Greater Montreal.

Who are these articles for?

They're written for local business owners who manage or oversee their own website. They want to understand what actually affects the calls and quote requests it brings in, without needing to learn web development jargon along the way.

Do these articles replace a website design project with an agency?

These articles do not replace a website design project with an agency. They explain the principles behind a site that converts, but a design or redesign project needs a diagnosis specific to your business, your customers and your call goals. Our Website Design page describes what that work includes step by step.

What's the difference between a landing page and a full website?

A landing page targets one offer and one action, such as a free quote request, with no menu or exit links to distract the visitor. A full website presents your whole range of services, pages and navigation. The blog explains when to use each one.

Let's talk about your next client

We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.

20 minutes, no obligation, and we'll tell you if it's not a fit.

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